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EM Strasbourg Business School

Teaching staff


Daria PLOTKINA


Field : Information Systems Management, Marketing

Teaching fields

Marketing Basics, Marketing Introduction, International Marketing Strategy, Web 2.0, Delivering value in the digital age; Politique produit et de la marque

Research topics

Marketing en ligne, bouche à l'oreille électronique, e-commerce, utilisation des technologies d'information

Experiences

MAE- Master Administration Entreprises, parcours Recherche (sp
Academic articles / Management and economics / Section 37
"Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product.", (with A. Munzel), Journal of Retailing and Consumer Services, Vol. 29, 2016 [CNRS cat. 3 / FNEGE rang 3]
Academic articles (other journals)
"What’s new with you? On the moderating effect of product novelty on eWOM effectiveness.", (with A. Munzel), Customer , Vol. 1, n° 1, 2013
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61 avenue de la Forêt-Noire
F-67085 Strasbourg Cedex
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