Research
Publications
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SIMON F., CAMBEFORT M. (2025). Do endorsers contribute to the social standing of brands? Exploring social judgments about celebrities versus influencers. Journal of Business Research [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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CAMBEFORT M. (2023). Hazardous ethnography: how to collect data in trouble waters?. Carnets de la Consommation
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CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [ABS cat.3, AJG cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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CAMBEFORT M. (2020). How the COVID-19 pandemic is challenging consumption. Markets, Globalization & Development Review
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CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [ABS cat.1, AJG cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]
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CAMBEFORT M. Le brevet, signal de qualité ? Exploration dans le domaine des cosmétiques, Journée Normandes de Recherche sur la Consommation, (Novembre 2024)
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CAMBEFORT M. Les murs d'image en ligne (MIEL), Workshop Marques et Etudes Marketing, (Mars 2023)
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CAMBEFORT M. Expression des boycotts problématiques sur Internet : le cas du #boycottdecathlon, Journée de la Relation à la Marque dans un Monde Connecté, (Decembre 2021)
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CAMBEFORT M. Consommer moins, consommer autrement : étude de l'impact du covid-19 sur les pratiques de déconsommation, Journée Normandes de Recherche sur la Consommation, (Novembre 2021)
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HUAMAN RAMIREZ R., CAMBEFORT M. The effect of Informativeness, Interactivity, Ease-of-use, Visual Appeal, Inovativeness of an Online Booking Webste on User's Satisfaction: Do Gender and Age matter ?, 36ème congrès de l'Association Française du Marketing (AFM), ( 2020)
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CAMBEFORT M., PECOT F. Rightist Reasons against Consumption, AMS Annual Marketing Conference, (Mai 2019)
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CAMBEFORT M., ROUX D., ROUX E. Spatial Practices and Territories: and Ethnographic Approach to Protest Actions by an Environmentalist NGO, 35ème congrès de l'Association Française du Marketing (AFM), (Mai 2019)
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CAMBEFORT M. Brands and Spatial Appropriation, Journée de la Relation à la Marque dans un Monde Connecté, (Novembre 2019)
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CAMBEFORT M., PECOT F. Right Wing Anti-consumption, First Interdisciplinary Workshop on Right-Wing Resistance to the Market, (Septembre 2018)
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CAMBEFORT M., ROUX E. Opinion Leaders' Identification : Methodological Perspectives, 3ème Journée de Recherche en Marketing du Grand Est (JRMGE), (Mars 2017)
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CAMBEFORT M., PECOT F. Rightist Resistance to the Market,, ACR North America Conference, (Octobre 2017)
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CAMBEFORT M., ROUX E. From Pacifists to Activists: what do Consumers Risk when they Fight against Brands, 19th World Marketing Conference, Academy of Marketing Science, (Aôut 2016)
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CAMBEFORT M., ROUX E. « You should boycott Nestlé? »: Exploration of opinion leadership in a brand resistance context, 2ème Journée de Recherche en Marketing du Grand Est (JRMGE), (Avril 2016)
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