Publikationen der EM Strasbourg Business School

HUAMAN RAMIREZ R., ALBERT N., MERUNKA D. (2019). Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism. European Business Review, 31 (n° 6) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

BOURACHNIKOVA O., MERDINGER-RUMPLER C. (2019). Quels enjeux pédagogiques pour une formation entrepreneuriale fondée sur l'apprentissage par l'action?. Entreprendre & Innover, 42 [FNEGE cat.4, HCERES cat.C]

FRANCOIS A., LE GALL C., MAGNI-BERTON R. (2019). Why do academics oppose market economy? Sophistication and Perception of Market Failures. French Politics, 17

SAUER P., SEURING S. (2019). Extending the reach of multi-tier sustainable supply chain management - Insights from mineral supply chains. International Journal of Production Economics, 217 [ABS cat.3, CNRS cat.1, FNEGE cat.1, HCERES cat.A]

GANNOUNI K., RAMBOARISON-LALAO L. (2019). Examining gender effects on leadership among future managers: comparing Hofstede's masculine vs. feminine countries. Management International, 23 [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

PLOTKINA D., SAUREL H. (2019). Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. Journal of Retailing and Consumer Services, 51 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIMON F., ROEDERER C. (2019). When social intrusiveness depletes customer value: a balanced perspective on the agency of simultaneous sharers in a commercial sharing experience. Psychology and Marketing [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

FUNGACOVA Z., MääTTä I., WEILL L. (2019). Corruption in China: What Shapes Social Attitudes Towards It?. Comparative Economic Studies, 61 (n° 3) [ABS cat.1, CNRS cat.3, HCERES cat.B]

HUAMAN RAMIREZ R., MERUNKA D. (2019). Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 31 (n° 5) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

WALSER LUCHESI A., SIEGEL D. (2019). La réduction des prix est-elle un véritable levier des ventes ? comment améliorer l'estimation du gain perçu et l'efficacité commerciale ?. La Revue des Sciences de Gestion, 299 (n° 299) [FNEGE cat.4, HCERES cat.C]

DE MOYA J., PALLUD J., MERDINGER-RUMPLER C., SCHNEIDER F. (2019). La communication institutionnelle d'un hôpital sur Twitter : une visualisation de son réseau avec les graphes sociaux. Revue Française de Gestion, 45 (n° 283) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

LAHLOUH K., LACAZE D., HUAMAN RAMIREZ R. (2019). Bridge employment and full retirement intentions: the role of Person-Environment fit. Personnel Review, 48 (n° 6) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]