Claude CHAILAN

MAZE D., CHAILAN C. (2021). A South-South perspective on emerging economy companies and institutional coevolution: An empirical study of Chinese multinationals in Africa. International Business Review, 30 (n° 4) [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 6

FASCHAN M., CHAILAN C., HUAMAN RAMIREZ R. (2020). Emerging adults' luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China. Journal of Global Fashion Marketing, 11

CHAILAN C. (2018). Art as a means to recreate luxury brands' rarity and value. Journal of Business Research, 85 [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 8

CHAILAN C. (2015). Branding from emerging countries: How to compete internationally?. Critical Perspectives on International Business, 11 (n° 1) [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

CHAILAN C. (2013). The influence of key capabilities on brand portfolio-based competitive advantage. International Journal of Trade and Global Markets, 6 (n° 2)

RIXEN M., BöBEL I., CHAILAN C. (2013). Creating Shared Value on a Global Scale: Possibilities for the United Nations' Engagement. Journal of Competitiveness and Strategy, 3

CHAILAN C., ILLE F. (2011). Improving Global Competitiveness With Branding Strategy. Cases of Chinese and Emerging Countries' Firms. Journal of Technology Management in China, 6 (n° 1)

CHAILAN C. (2010). From an Aggregate to a Brands Network: A study of the Brand Portfolio at L'Oréal. Journal of Marketing Management, 26 (n° 1), 74-89 [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CHAILAN C. (2009). Brand Architecture and Brand Portfolio: A Clarification. Euromed Journal of Business, 4 (n° 2), 173-184

SUDER G., CHAILAN C., SUDER D. (2008). Strategic Megabrand Management: does global uncertainty affect brands? A post-9/11 US/non-US comparison of the 100 biggest brands. Journal of Product and Brand Management, 17 (n° 7) [ABS cat.1, AJG cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

CHAILAN C., VALEK I. (2014). Preserving Luxury Exclusivity Through Arts. The Management of Luxury, Kogan Page, London, Berghaus, B., Mueller-Stevens, G., Reinecke, S., editors, 157-172

CHAILAN C., ILLE F. (2011). Emerging Countries' Firms' Branding Strategy. Internationalization of Emerging Economies and Firms, London, M. Marinov

CHAILAN C. Art-based Rarity for Luxury Brands, (LVMH-SMu Luxury Conference 2016)

CHAILAN C. Branding from emerging countries to the world - Some conceptual foundations, (6th EMAC conference on Emerging Markets Septembre 2015)

CHAILAN C. Branding from emerging countries to the world: A conceptual framework, (10th Global Brand Conference - Academy of Marketing Avril 2015)

CHAILAN C. Recreating Brand Rarity in the Luxury Industry, (British Academy of Management Avril 2014)

CHAILAN C. From art performance to luxury experience: A new paradigm to preserve exclusivity in a democratic environment, (13th International Marketing Trends Conference Janvier 2014)

CHAILAN C. The role of art in luxury goods ans services management, (Euromed Academy of Business - 6th conference 2013)

CHAILAN C. Strategic compétences and brand portfolio-based business models, (International conference on competence-based strategic management 2012)

CHAILAN C. Marketing from an emerging country: A proposed model, (Academy of Marketing Science 2011)

CHAILAN C. Stratégie de marque dans les pays émergents : L'option de la rupture E, (Réseau des Instituts d'Administration des Entreprises 2010)

CHAILAN C. The role of place endorsement and city names in crafting luxury brand image, (Global Marketing Conference 2010)

CHAILAN C. (2012). S.T. Dupont: Back to Brand. CCMP, ECCH 512-051-1

CHAILAN C. (2011). Club Med: Is The Phoenix Rising From the Ashes?. CCMP, ECCH 511-060-1