Forschung
Veröffentlichungen
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FRANCK R., DAMPERAT M. (2023). How Social Media Use Enhances Salesperson Performance. Journal of Business & Industrial Marketing, 38 (n° 8) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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FRANCK R., DAMPERAT M. (2022). Influence des technologies d'aide à la vente sur les performances du commercial?: étude des médiateurs interpersonnels et intrapersonnels. Recherche et Applications en Marketing, 37 (n° 4) [ABS cat.1, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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FRANCK R., DAMPERAT M. (2022). Influence of sales force automation on salesperson performance: A study of interpersonal and intrapersonal mediators (English Edition). Recherche et Applications en Marketing, 37 (n° 3) [ABS cat.1, CNRS cat.2, FNEGE cat.2, HCERES cat.A]
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JULIENNE E., DAMPERAT M., FRANCK R. (2019). Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives?. Augmented Customer Strategy: CRM in the Digital Age, France, ISTE Ltd
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JULIENNE E., DAMPERAT M., FRANCK R. (2019). Relation client et technologies numériques: quelle place et quel rôle pour les commerciaux?. Stratégie clients augmentée, France, ISTE éditions
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SCHMITT L., FRANCK R., CHEFOR E. believe I can sell, but can I? B2B salespeople experiencing the impostor syndrome, Colloque européen Innovation et Commerce, (Global Sales Sciences Institute Avril 2023)
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FRANCK R. From Self-Efficacy to Sales Success: Understanding the Role of Creativity in Business-to-Business Sales, Colloque européen Innovation et Commerce, (Global Sales Sciences Institute Avril 2023)
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FRANCK R., DAMPERAT M. Etude de l'influence des technologies d'aide à la vente sur les performances du commercial : le rôle des médiateurs interpersonnels et intrapersonnels., AFM Conference 2021, (Association Française de Marketing 2021)
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FRANCK R., DAMPERAT M. Studying the Influence of Social Media Use on Sales Performance: the Role of Relational Mediators and Emotional Management., EMAC Conference 2021, (European Marketing Academy 2021)
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FRANCK R., DAMPERAT M. Studying the Influence of Social Media Use on Sales Performance: The Role of Relational Mediators., International Conference on Human-Computer Interaction, (2021)
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