Unternehmenslehrstuhle Weinwirtschaft und tourismus

Die Unternehmenslehrstühle im Detail

Veröffentlichungen

- HALLER C., MAANINOU N. (2023). Marques de vin régionales et confréries viniques : quelle synergie pour promouvoir le vin et l'oenotourisme ? (chapitre 12). Management Marketing du Vin, France, ISTE Editions, 241-260
- HALLER C. (2023). ?Improvisational Wine tourism: an alternative model of deploying technological changes. Technological advances and innovation in wine tourism: new managerial approaches and cases, UK, Spinger
- BESSOUAT J., HALLER C. (2023). Wine Tourists' Mobility Through Mobile Apps: A Lost Bet?. Technological advances and innovation in wine tourism: new managerial approaches and cases, UK, Spinger
- HERTRICH S., HALLER C., CONDUIT J. (2022). The Louise: A luxury experience in the vineyards. the Routledge Handbook of Wine Tourism, UK, Dr. Saurabh Kumar Dixit
- BESSOUAT J., HALLER C., MASSA C. (2022). Les chaires en sciences de gestion, à la croisée des mondes. Management & Avenir, 132 (n° 6) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]
- BEN TAHAR Y., HALLER C., MASSA C. (2021). Business Wine Tourism: an exploratory study. Journal of Wine Research, 32 (n° 4)
- HALLER C., PLOTKINA D., VO THAN T. (2021). Social Media Use of SmallWineries in Alsace: Resources and Motivations Analysis. Sustainability, 13

Weinwirtschaft und Tourismus weitere Infos