Nada MAANINOU

MAANINOU N., PECOT F. From Birthdays To Anniversaries: The Rituals Of Celebrating A Brand's Age. Insights And Research Agenda, Academy of Marketing Science, 2021 Virtual Annual Conference, (Academy of Marketing Science Juin 2021)

TOTI J., MAANINOU N. Too late, too old? Brand Age impact on Perceived Brand Ethicality and Brand Preference: A Sequential Mediation Model, European Marketing Academy EMAC, 2021 Annual Conference, (EMAC Annual Conference Mai 2021)

MAANINOU N., HALLER C. Regional Wine Branding for US consumers: Effects of Wine Consumer Expertise, Regional Brand Attitude and Regional Wine Brand Image on Regional Wine Brand Equity - A serial mediation, 7ème Journée de Recherche en Marketing du Grand-Est, ( Avril 2021)

MAANINOU N., COVA V., HUAMAN RAMIREZ R. Brand oldness associations: Identification of dimensions and measurement, AMS, ( Mai 2019)

HUAMAN RAMIREZ R., MAANINOU N. Destination personality effects on tourist's attitude: The role of self-congruity and ambiguity tolerance, Journée de Recherche en Marketing du Grand Est JRMGE, ( Mars 2019)

HUAMAN RAMIREZ R., MAANINOU N. Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?, AMS World Marketing Congress, ( 2019)

HUAMAN RAMIREZ R., MAANINOU N. Les associations à la marque perçue vieille : Identification des dimensions et mesure, (Association Française de Marketing Mai 2018)

HUAMAN RAMIREZ R., MAANINOU N. Perceived brand longevity and brand heritage, (6th International Symposium on Corporate Heritage 2016)

HUAMAN RAMIREZ R., MAANINOU N. The impact of retrieval difficulty on satiation feeling, (Academy of Marketing Science 2015)