Forschung
Veröffentlichungen
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HUAMAN RAMIREZ R., MERUNKA D., MAANINOU N. (2023). Destination personality effects on tourists' attitude: The role of self-congruity and ambiguity tolerance. Journal of Strategic Marketing, 31 (n° 1) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C] Impact Factor. 4.1
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HUAMAN RAMIREZ R., MAANINOU N., MERUNKA D., COVA V. (2021). How do consumers perceive old brands? Measurement and consequences of brand oldness associations. European Business Review, 33 (n° 4) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]
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MAANINOU N. (2023). Les anniversaires des marques (chapitre 2). Sarabande des hot topics en Marketing (sous la direction du Pr. Véronique Cova), Aix-en-Provence, Presses Universitaires de Provence, 25-43
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HALLER C., MAANINOU N. (2023). Marques de vin régionales et confréries viniques : quelle synergie pour promouvoir le vin et l'oenotourisme ? (chapitre 12). Management Marketing du Vin, France, ISTE Editions, 241-260
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HALLER C., BESSOUAT J., MAANINOU N., VALENTINI T., BEN TAHAR Y. La Chaire Vin et Tourisme un écosystème d'innovation intégrant les enseignants-chercheurs et les praticiens, AFMAT - Association Francophone Management du Tourisme, (Association Francophone de Management du Tourisme Mai 2024)
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MAANINOU N., DREZEN C. Trends in wine consumption in Japan: a comparative study of the perception and consumption contexts of Old-World and New-World wines, 3rd International Research Workshop in Wine Tourism, ( Octobre 2023)
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MAANINOU N., BOLLAND G., HALLER C. From Regional Brand To Regional Wine Brand: The Case Of Foreign Regional Wine Branding In The US Market, 2021 Academy of Wine Business Research AWBR Conference, ( Juillet 2021)
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MAANINOU N., PECOT F. From Birthdays To Anniversaries: The Rituals Of Celebrating A Brand's Age. Insights And Research Agenda, Academy of Marketing Science, 2021 Virtual Annual Conference, (Academy of Marketing Science Juin 2021)
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TOTI J., MAANINOU N. Too late, too old? Brand Age impact on Perceived Brand Ethicality and Brand Preference: A Sequential Mediation Model, European Marketing Academy EMAC, 2021 Annual Conference, (EMAC Annual Conference Mai 2021)
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MAANINOU N., HALLER C. Regional Wine Branding for US consumers: Effects of Wine Consumer Expertise, Regional Brand Attitude and Regional Wine Brand Image on Regional Wine Brand Equity - A serial mediation, 7ème Journée de Recherche en Marketing du Grand-Est, ( Avril 2021)
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MAANINOU N., COVA V., HUAMAN RAMIREZ R. Brand oldness associations: Identification of dimensions and measurement, AMS, ( Mai 2019)
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HUAMAN RAMIREZ R., MAANINOU N. Destination personality effects on tourist's attitude: The role of self-congruity and ambiguity tolerance, Journée de Recherche en Marketing du Grand Est JRMGE, ( Mars 2019)
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HUAMAN RAMIREZ R., MAANINOU N. Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?, AMS World Marketing Congress, ( 2019)
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HUAMAN RAMIREZ R., MAANINOU N. Les associations à la marque perçue vieille : Identification des dimensions et mesure, (Association Française de Marketing Mai 2018)
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HUAMAN RAMIREZ R., MAANINOU N. Perceived brand longevity and brand heritage, (6th International Symposium on Corporate Heritage 2016)
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HUAMAN RAMIREZ R., MAANINOU N. The impact of retrieval difficulty on satiation feeling, (Academy of Marketing Science 2015)
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MAANINOU N. Joyeux anniversaire ! Fêter l'âge des marques et fêter l'âge des individus, 13èmes Journées Normandes de Recherche sur la Consommation JNRC, ( Novembre 2014)
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VALENTINI T., HALLER C., MAANINOU N., BESSOUAT J., BEN TAHAR Y., CASTERAN H. (2022). Evolution du phénomène du tourisme de groupe
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