EM Strasbourg Publications

BARTH I., HALLEM Y. (2015). Understanding the role of Internet in explaining the medical-tourist behavior: a conceptual model. Management et Santé (n° 2)

HERTRICH S., MAYRHOFER U. (2015). Bugatti, une marque de prestige. Décisions Marketing, 80 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

REHM S., GOEL L., CRESPI M. (2015). The Metaverse as Mediator between Technology, Trends, and the Digital Transformation of Society and Business. Journal of Virtual Worlds Research, 8 (n° 2)

GODLEWSKI C. (2015). The dynamics of bank debt renegotiation in Europe: A survival analysis approach. Economic Modelling, 49 [ABS cat.2, CNRS cat.2, FNEGE cat.3, HCERES cat.A]

BURGER-HELMCHEN T., LERCH C. (2015). La créativité décentralisée : le cas d'une entreprise industrielle personnalisant ses produits

AZAN W., BOOTZ J. (2015). Pilotage des projets d'ERP fondé sur les communautés de pratique : entre architecture hiérarchique et cognitive. Management & Avenir (n° 75) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

STOYANOV D. (2015). Sustainable marketing: A global benchmark perspective on the vending industry. Review of integrative business and economics research, 42 (n° 2)

BAMBAUER-SACHSE S., RABESON L. (2015). Service recovery for moderate and high involvement services. Journal of Services Marketing, 29 (n° 5) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 4.72

NOBRE T. (2015). Le comportement du dirigeant de PME français face au seuil des 50 salariés. Revue Internationale PME, 28 (n° 3), 225-256 [CNRS cat.4, FNEGE cat.2, HCERES cat.B]

MAGRON C., MERLI M. (2015). Repurchase behavior of individual investors, sophistication and regret. Journal of Banking and Finance (n° 61) [ABS cat.3, CNRS cat.2, FNEGE cat.1, HCERES cat.A]

DAVID N., SCHRAMM-KLEIN H., RANK O., WAGNER G. (2015). Customer segmentation in retailing based on retail brand patronage patterns. International Review of Retail, Distribution and Consumer Research, 25 (n° 5) Impact Factor. 3.6

PARDO C., MICHEL S. (2015). Dynamics in a distribution triad - a case study. Journal of Business & Industrial Marketing, 30 (n° 8) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]