EM Strasbourg Publications

The research work carried out by our research lecturers contributes to the quality of the School's teaching. Find all their publications here.

375 publications

STOYANOV D., STOYANOVA R., STOYANOV K. (2024). Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems. Journal of Macromarketing, 44 (n° 2) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 3.1

ZOUARI D., VIALE L., VACHER S. (2024). Repenser la supply chain et son management pour faire face aux enjeux futurs : le développement durable source d'innovations. Logistique & Management, 32 [FNEGE cat.2, HCERES cat.C]

STOYANOV D., STOYANOVA R., STOYANOV K. (2024). Marketing Efficiency of Autarkic Systems: The Case of North Korea. Journal of Macromarketing, 44 (n° 2) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 3.1

JOST M., BOUTINOT A. (2024). How do Grand Challenges Impact Individual Creativity? Evidence from French Gastronomy. International Journal of Arts Management [ABS cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZA S., LAZAZZARA A., PALLUD J. (2024). Too Much Is Never Enough: An Analysis of Smart Device Purchase Intention. International Journal of Electronic Commerce [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ALBITAR K., NASRALLAH N., HUSSAINEY K., WANG Y. (2024). Eco-innovation and corporate waste management: The moderating role of ESG performance. Review of Quantitative Finance and Accounting [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GODLEWSKI C., LE N. (2024). Family ties and firm performance empirical evidence from East Asia. Quarterly Review of Economics and Finance, 94 [ABS cat.2, CNRS cat.3, FNEGE cat.4, HCERES cat.B] Impact Factor. 3.4

KLEIN M., ROUZIOU M. (2024). New trends and challenges in direct selling: An international expert panel discussion. Journal of Marketing Trends, 9 (n° 1) [FNEGE cat.4, HCERES cat.C]

PFIFFELMANN J., PFEUFFER A., DENS N., SOULEZ S. (2024). Unique? like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising, 43 (n° 3) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

VALENTINI T., ROEDERER C., CASTERAN H. (2024). From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value. Journal of Retailing and Consumer Services, 77 (n° 103681) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HMOUDA A., ORZES G., SAUER P. (2024). Sustainable supply chain management in energy production: A literature review. Renewable and Sustainable Energy Reviews, 191

DAMAND D., LAHRICHI Y., BARTH M. (2024). A first optimization approach to parameterize Demand-Driven MRP in the presence of multiple products and finite capacity. Flexible Services and Manufacturing Journal [ABS cat.1, CNRS cat.3, FNEGE cat.4, HCERES cat.B]