A corporate chair is a partnership system to encourage cooperation between companies and a research center on specific issues. The ambition is to advance the science and practice of management in the face of today's international challenges.
To date, EM Strasbourg Business School has eight active corporate chairs.
Customer experience is at the core of many companies’ strategic plans and is of increasing interest to academic research. The Customer Experience Chair offers a space for research and discussion on this cross-disciplinary topic.
When it comes to logistics platforms, optimization is the name of the game. Two key factors determine the competitiveness of a logistics platform: the rigor of its design and the control over its internal flows.
Knowing how to decipher investors’ behavior and the consequences, based on a scientific approach
The Chair aims to disseminate tools and best practices observed during studies and provide training to managers and buyers of family businesses. It also aims to help and assist managers in implementing these best practices.
Encouraging cross-reflection between researchers and practitioners on issues of knowledge creation, sharing, and codification to support innovation.