Our Program
-
Entry requirement
On selection
-
Degree awarded
Master's degree
-
Language
English
-
Format
Co-op / Full time
-
Duration
1 year
Overview
The wine and tourism sectors are governed by very specific laws and regulations. It is essential to understand and apply them in order to meet market expectations. In this specialization, you will develop your knowledge of international management, marketing, and sales techniques oriented toward the wine and tourism sector. The WSET Level 2 Award in Wines qualification is an integral part of your degree, which you will earn at the end of your program.
HALLER
CoralieObjectives of the Specialization
-
Understand the challenges facing the wine and tourism industries in an international context.
-
Acquire real expertise in managing wine companies.
-
Develop your knowledge and skills in wine growing, wine making, and wine tasting.
-
Analyze topics related to management, entrepreneurship, and information systems for tourism and wine companies.
-
Develop critical thinking about the international wine and tourism industries.
Strenghts of the Specialization
A wide variety of lecturers: research lecturers and experienced professionals working in French and international contexts
Listed in the Vin de France (RVF) magazine’s top 10
A real specialization in wine management and tourism
Practical experience with wine cellar visits and field trips in France and Germany
A real professional network for finding internships, via the Wine and Tourism Corporate Chair’s partner companies
Co-operative education to acquire real professional experience
Skills Developed
Hard Skills
International wine management
Wine marketing
Sales and negotiation in the wine sector
Wine tourism
Legal aspects of the wine trade
Finance and accounting in the wine sector
Entreprenariat dans le secteur du vin
Information systems in the wine sector
Soft Skills
Teamwork
Oral communication
Collaboration in an international and multicultural environment
Time and stress management
Their experience
"The programme allowed me to match my studies with my passion for discovery and learning. Thanks to a number of professors and professionals from all over the world, I got to see the problems from a different perspective. My studies wouldn't be successfully completed without a compulsory internship. I was lucky enough to have the possibility to undergo this valuable hands-on experience at CIVA. I am involved in a number of projects regarding export, marketing, communication and press reception."
"The programme allowed me to match my studies with my passion for discovery and learning. Thanks to a number of professors and professionals from all over the world, I got to see the problems from a different perspective. My studies wouldn't be successfully completed without a compulsory intern...
"This program is unique, in the North East Region of France, to propose a degree of this level in Wine Tourism but also because this degree can be made in apprenticeship. Thanks to this opportunity I became part of the Group Grands Chais de France in which I am UK&ROI Sales Assistant Junior. The classes are often based on real case studies. I find that great because you can help the companies who are part of the “Chaire Vin et Tourism” with your work & recommendation. It’s a chance to be more close to the reality, to professionalize yourself, to #bedistinctive."
"This program is unique, in the North East Region of France, to propose a degree of this level in Wine Tourism but also because this degree can be made in apprenticeship. Thanks to this opportunity I became part of the Group Grands Chais de France in which I am UK&ROI Sales Assistant Junior. The...
"The course content covers the professional knowledge of wine and wine tasting, wine tourism, wine marketing and sales, wine management and other related management courses, which I am really interested in. This degree can be made in apprenticeship. Thanks to this opportunity I became part of the Pernod Ricard China in which I am NKA sales assistant in Shanghai after the 5-months internship as an E-Commerce Brand Intern in the marketing department in Pernod Ricard China. The school also organized regularly visits to the local region of the vineyard in Alsace."
"The course content covers the professional knowledge of wine and wine tasting, wine tourism, wine marketing and sales, wine management and other related management courses, which I am really interested in. This degree can be made in apprenticeship. Thanks to this opportunity I became part of the Pe...
Discover the International Wine Management and Tourism Specialization
Contact
