International Wine Management and Tourism Specialization

PGE specializations: for one full year, you develop your knowledge in the field of expertise of your choice.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language


  • Format

    Co-op / Full time

  • Duration

    1 year


The wine and tourism sectors are governed by very specific laws and regulations. It is essential to understand and apply them in order to meet market expectations. In this specialization, you will develop your knowledge of international management, marketing, and sales techniques oriented toward the wine and tourism sector. The WSET Level 2 Award in Wines qualification is an integral part of your degree, which you will earn at the end of your program. 

Objectives of the Specialization

  • Understand the challenges facing the wine and tourism industries in an international context.
  • Acquire real expertise in managing wine companies.
  • Develop your knowledge and skills in wine growing, wine making, and wine tasting.
  • Analyze topics related to management, entrepreneurship, and information systems for tourism and wine companies.
  • Develop critical thinking about the international wine and tourism industries.

Strenghts of the Specialization

A wide variety of lecturers: research lecturers and experienced professionals working in French and international contexts

Listed in the Vin de France (RVF) magazine’s top 10

A real specialization in wine management and tourism

Practical experience with wine cellar visits and field trips in France and Germany

A real professional network for finding internships, via the Wine and Tourism Corporate Chair’s partner companies

Co-operative education to acquire real professional experience

Skills Developed

Hard Skills

International wine management

Wine marketing

Sales and negotiation in the wine sector

Wine tourism

Legal aspects of the wine trade

Finance and accounting in the wine sector

Entrepreneurship in the wine sector

Information systems in the wine sector

Soft Skills


Oral communication

Collaboration in an international and multicultural environment

Time and stress management

Their experience

"The programme allowed me to match my studies with my passion for discovery and learning. Thanks to a number of professors and professionals from all over the world, I got to see the problems from a different perspective. My studies wouldn't be successfully completed without a compulsory intern...

Jana Mladkova

"This program is unique, in the North East Region of France, to propose a degree of this level in Wine Tourism but also because this degree can be made in apprenticeship. Thanks to this opportunity I became part of the Group Grands Chais de France in which I am UK&ROI Sales Assistant Junior. The...

Anne-Céline Lamberger

"The course content covers the professional knowledge of wine and wine tasting, wine tourism, wine marketing and sales, wine management and other related management courses, which I am really interested in. This degree can be made in apprenticeship. Thanks to this opportunity I became part of the Pe...

Qinyue Li

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire


Martha Andrade Diaz

Gestionnaire de scolarité


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