Every year, EM Strasbourg students lead non-profit and entrepreneurial projects that have an impact well beyond the School. Here are five initiatives that stood out during the 2025–2026 academic year.
Mad'EMoiselle — Raising Awareness in a New Way
Mad’EMoiselle is an association dedicated to raising awareness of and combating gender-based and sexual violence. Founded at EM Strasbourg in 2019, the association created its own educational tool this year: a new version of Werewolf, the popular role-playing game in which participants seek to influence one another. The game addresses rumours, group dynamics and consent in a fun and accessible way. Tested at the Metz International Animation Film Festival, this prevention tool will soon be introduced to classes at middle schools across the region, extending the association’s commitment beyond the student community.
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Old'EM — A Smile for Every Generation
Old’EM is an EM Strasbourg association committed to combating the isolation of older people. This year, the association celebrated Valentine’s Day in its own way by handing out roses at the ABRAPA residential care home. Smiles and emotion-filled glances were shared on both sides. Simple moments, but ones that highlight the importance of initiatives like this.
Wubo — Understanding Technology by Building It
What if children did more than simply use technology, what if they understood how it works? That is the idea behind Wubo, an educational kit for children aged 8 to 14, developed by an EM Strasbourg student and incubated at La Ruche à Projets. Each kit contains a real electronic circuit board to assemble. Guided by an adventure magazine that serves as an instruction manual, children build the device independently. The project has already been tested with more than 100 children from primary to middle school level, in schools, media libraries and leisure centres across the Grand Est region. Three-hour workshops have also been delivered in the classroom. While the consumer kit is still in its pre-launch phase, the educational programme is already operational and open to new local partnerships.
Kubitu — Learning how to Learn
Mehmet Akkus, an EM Strasbourg alumnus, is developing Kubitu: a hybrid tutor combining artificial intelligence with human support to help secondary school students manage their daily workload more effectively. The tool does more than organize schoolwork. It first helps learners get to know themselves better and understand how they learn, enabling them to organize their work accordingly and make lasting progress. Incubated at La Ruche à Projets, the project is currently supported by SEMIA, Alsace’s leading business incubator.
Glass Connect — Connecting research
How many innovations remain trapped in laboratories because they fail to find the right industrial partners to bring them to market? Glass Connect is tackling this issue. Incubated at La Ruche à Projets and recently joining La French Tech Est, the platform facilitates collaboration between laboratories, research teams, start-ups and industrial partners. It does so through a structured directory featuring standardized and verified profiles, helping the right people find one another more quickly.