CENOPHAT | EM Strasbourg Business School

Profile Research

Research

Publications

- CENOPHAT S., WAGNER H., YASSIR Y. (2026). Overcoming Informal Competition in Emerging Markets: A Self-Reliant Resourcefulness Perspective. European Journal of International Management, 30 (n° 1) [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C] Impact Factor. 1.2
- ABIODUN S., CENOPHAT S., LIEDONG T. (2025). From Informal to Formal: Does Formal Enterprises' Prior Experience in the Informal Sector Drive their Adoption of Bricolage?. International Journal of Entrepreneurship and Innovation [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C] Impact Factor. 3.1
- CENOPHAT S., HAAS A. (2025). Informal Competition and Sales of New Offerings in Emerging Markets: The Role of Non-Market Effort and Offerings Newness. Journal of Business Research, 189 (n° 2) [ABS cat.3, AJG cat.3, CNRS cat.2, FNEGE cat.2, FNEGE2025 cat.2, HCERES cat.A] Impact Factor. 11.1
- CENOPHAT S., EISEND M., BAYóN T., HAAS A. (2024). The Role of Customer Relationship Vulnerability in Service Recovery. Journal of Service Research, 27 (n° 2) [ABS cat.4, AJG cat.4, CNRS cat.2, FNEGE cat.1, FNEGE2025 cat.1, HCERES cat.A] Impact Factor. 13.9
- CENOPHAT S. (2024). The Strategic Nature of Artificial Intelligence in Customer Relationship Management. Handbook of Services and Artificial Intelligence, Denmark, Ada Scupola, Jon Sundbo, Lars Fuglsang , and Anders Henten, 143-157
- CENOPHAT S., ABIODUN S. (2021). Confirmation Bias: A Boundary Condition for Dynamic Managerial Capabilities in the Context of Strategic Change. Dynamic Capabilities and Relationships Discourses, Concepts, and Reflections, Germany, Tomás Bayón ? Martin Eisend, Kochen Koch, Albrecht Söllner, Markus Vodosek, Heinz-Theo Wagner, 53-65
- CENOPHAT S. You Say Virtue-Signaling, I Say Vulnerable, Winter AMA Conference, (American Marketing Association Février 2026)

Sadrac CENOPHAT