Cluster: Management in the Arts, Environment and Society: creaTivity for Real Outcomes

Objective: to develop collaboration around sustainability issues within creative industries

Cluster: Management in the Arts, Environment and Society: creaTivity for Real Outcomes - EM Strasbourg


EM Strasbourg's research clusters bring together the School's faculty, experts in various fields of management science, to work on transdisciplinary research topics. The objective is to develop innovative and impactful research projects through high-level scientific collaboration.

Linked to EMSBS’s area of expertise “sustainable and responsible management,” the cluster “Management in the Arts, Environment and Society: creaTivity for Real Outcomes (MAESTRO)” aims to explore the driving force of creative industries in addressing sustainability issues.

Project and organization

The central research question of this cluster explores how creative industries, through their highly innovative, artistic, and symbolic activities, can ease the transition to sustainable systems and changes.

To tackle this question, we will draw on the notion of “grand challenges,” comprising critical issues with societal and global impacts on the health, well-being, and wealth of populations, such as climate change, digitalization, the food transition, or water stress (Ferraro et al., 2015, p. 365).

In order to address the way these industries can advance our understanding of grand challenges, the cluster relies on three pillars that cross creative industries and sustainable development:

  • Pillar A: Creativity in support of a sustainable transition
  • Pillar B: Social justice in creative industries
  • Pillar C: Accessibility and dissemination in creative industries


Pillar A brings together various projects, especially those addressing issues of creativity and sustainability in relation to the food transition and the dynamics of creativity within creative industries, which can serve the development of creative and sustainable identities at several levels (individual, collective, and territorial).

Pillar B will focus on artists and creators from a sustainable development and sustainability angle, with the aim of understanding not only the challenges of social justice and social inclusion in order to tackle instability but also the issues of diversity and interculturality in artistic production.

Pillar C will focus more on the audience of creative industries and will address the issues of accessibility and dissemination of art and culture to a variety of audiences, in the real or virtual world.

In each pillar, we will develop various projects for academic communication and publication.


Cluster members

Other members

External members

  • Marie Blum – Economy 

Contact person


Associate Professor (HDR)