Overview
Editorial by Coralie Haller
The Wine and Tourism Chair is an innovative partnership scheme that promotes cooperation between players in the wine, tourism, and wine tourism sectors and EM Strasbourg Business School (University of Strasbourg). As the only one of its kind in France, the Chair offers a breeding ground for young talent, as well as input in the way of new trends and strategies through conducting research and disseminating best practices through conferences for the general public and research workshops. Based on cluster-style functioning, businesses, research, and training work together to create and cultivate ideas.
Our Research Areas
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Driving innovation in the wine and tourism sectors
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Business development strategies for wine and tourism businesses and practices for entrepreneurial winegrowers and new winegrowers
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Ecosystem approach to the governance of wine and tourism sectors and studies into cluster-style functioning and public-private partnerships
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The impact of digitalization on business practices, ICT take-up, smart apps, virtual reality, and augmented reality
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The promotion and enhancement of tourist destinations and wine-growing regions
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Market research into the behavior and experience of tourists and wine tourists, the development of tourist and wine brands, and studies into tourist and wine tourist quality labels
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Logistics and distribution channels in the wine industry
Our Areas of Work
The fields of action of the Wine and Tourism Chair are organized around three main hubs :
- An academic hub: developing programs leading to diplomas or certificates
- A research hub: conducting research addressing the needs of the profession
- A business hub: fostering partnerships with organizations and companies in both sectors
Testimonials
"The establishment of this chair is a strategic project for us because it will allow us to support and accompany the development of our group by participating in the training of salespeople who can and will represent our group and France abroad. The proposed program is intended to be complete by offering lessons on the world wine trade without forgetting to train students in wine as a product. It provides them with concrete knowledge from experts from the professional world in France and abroad."
"The establishment of this chair is a strategic project for us because it will allow us to support and accompany the development of our group by participating in the training of salespeople who can and will represent our group and France abroad. The proposed program is intended to be complete by off...
"The CIVA (Interprofessional Council of Alsace Wines) is very happy to be among the supporters of the Wine and Tourism Chair. Aside from the fact that we believe it is essential for future experts to benefit from this excellent program in order to learn about the fine wines and wonderful riches of Alsatian vineyards, we are betting that a good number of students will find jobs in the Alsatian wine industry. It is an investment for the future, a winning partnership for the School, students, and Alsatian vineyards."
"The CIVA (Interprofessional Council of Alsace Wines) is very happy to be among the supporters of the Wine and Tourism Chair. Aside from the fact that we believe it is essential for future experts to benefit from this excellent program in order to learn about the fine wines and wonderful riches of A...
"Crédit Agricole Alsace Vosges is pleased to participate in the creation of the Wine and Tourism Chair, a real place for exchange and meetings between the University and the business world. Through the support given to EM in its initiative, it is also the University of Strasbourg that Crédit Agricole wishes to support. Viticulture and tourism are activities that drive our region. Activities that create value and provide jobs, they deserve the full attention of public and private stakeholders. Crédit Agricole Alsace Vosges is joining this initiative because it wants to promote regional excellence. An actor of local economic development, it reaffirms its commitment and wishes to help the wine and tourism sectors take up new challenges."
"Crédit Agricole Alsace Vosges is pleased to participate in the creation of the Wine and Tourism Chair, a real place for exchange and meetings between the University and the business world. Through the support given to EM in its initiative, it is also the University of Strasbourg that Crédit Agricol...
Key Figures
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