The chair in detail
Overview
Editorial by Coralie Haller
Head of the Wine and Tourism Chair
The Wine and Tourism Chair is an innovative partnership scheme that promotes cooperation between players in the wine, tourism, and wine tourism sectors and EM Strasbourg Business School (University of Strasbourg). As the only one of its kind in France, the Chair offers a breeding ground for young talent, as well as input in the way of new trends and strategies through conducting research and disseminating best practices through conferences for the general public and research workshops. Based on cluster-style functioning, businesses, research, and training work together to create and cultivate ideas.
Coralie HALLER
Our Research Areas
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Driving innovation in the wine and tourism sectors
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Business development strategies for wine and tourism businesses, and practices for entrepreneurial winegrowers and new winegrowers
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Ecosystem approach to the governance of the wine and tourism sectors, studies into cluster-style functioning and public-private partnerships
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The impact of digitalization on business practices, ICT take-up, smart apps, virtual reality, and augmented reality
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The promotion and enhancement of tourist destinations and wine-growing regions
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Market research into the behavior and experience of tourists and wine tourists, the development of tourist and wine brands, and studies into tourist and wine tourist quality labels
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Logistics and distribution channels in the wine industry
Our Areas of Work
The fields of action of the Wine and Tourism Chair are organized around three main hubs :
- An academic hub: developing programs leading to diplomas or certificates
- A research hub: conducting research addressing the needs of the profession
- A business hub: fostering partnerships with organizations and companies in both sectors
Testimony
"The establishment of this chair is a strategic project for us because it will allow us to support and accompany the development of our group by participating in the training of salespeople; who can and will represent our group and France at the international. The proposed course is intended to be complete by offering lessons on the world wine trade without forgetting to train students in wine as a product. It provides them with concrete knowledge through the intervention of experts from the French and foreign professional world. "
"The establishment of this chair is a strategic project for us because it will allow us to support and accompany the development of our group by participating in the training of salespeople; who can and will represent our group and France at the international. The proposed course is intended to be ...
"The CIVA (Conseil Interprofessionnel des Vins d'Alsace) is very happy to be among the supporters of the Wine and Tourism Chair. the great wines and the wonderful riches of the Alsatian vineyard, we are betting on a certain number of common destinies between these students and the Alsatian wine industry which, no doubt, will have to hire a good number of them. It is an investment for the future. A winning partnership for the School, a winner for the Student, a winner for the Alsatian vineyard."
"The CIVA (Conseil Interprofessionnel des Vins d'Alsace) is very happy to be among the supporters of the Wine and Tourism Chair. the great wines and the wonderful riches of the Alsatian vineyard, we are betting on a certain number of common destinies between these students and the Alsatian wine indu...
"Crédit Agricole Alsace Vosges is pleased to participate in the creation of the university wine and tourism chair, a real place for exchanges and meetings between the university and the business world. Through the support given to EM in its initiative, it is also the University of Strasbourg that Crédit Agricole wishes to support. Viticulture and tourism are activities that drive the dynamism of our region. Activities that create value and provide jobs, they deserve the full attention of public and private stakeholders. Crédit Agricole Alsace Vosges is joining this initiative because it wants to play its role of promoter of regional excellence. Actor of the economic development of its territory, it reaffirms its commitment and wishes to help the wine and tourism sectors to take up new challenges. "
"Crédit Agricole Alsace Vosges is pleased to participate in the creation of the university wine and tourism chair, a real place for exchanges and meetings between the university and the business world. Through the support given to EM in its initiative, it is also the University of Strasbourg that Cr...
Key Figures
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