Wine and Tourism

An open and innovative ecosystem for professionals in the tourism, wine, and wine tourism sectors


Editorial by Coralie Haller


The Wine and Tourism Chair is an innovative partnership scheme that promotes cooperation between players in the wine, tourism, and wine tourism sectors and EM Strasbourg Business School (University of Strasbourg). As the only one of its kind in France, the Chair offers a breeding ground for young talent, as well as input in the way of new trends and strategies through conducting research and disseminating best practices through conferences for the general public and research workshops. Based on cluster-style functioning, businesses, research, and training work together to create and cultivate ideas. 

Coralie HALLER

Head of the Wine and tourism Chair

Our Research Areas

  • Driving innovation in the wine and tourism sectors
  • Business development strategies for wine and tourism businesses and practices for entrepreneurial winegrowers and new winegrowers
  • Ecosystem approach to the governance of wine and tourism sectors and studies into cluster-style functioning and public-private partnerships
  • The impact of digitalization on business practices, ICT take-up, smart apps, virtual reality, and augmented reality
  • The promotion and enhancement of tourist destinations and wine-growing regions
  • Market research into the behavior and experience of tourists and wine tourists, the development of tourist and wine brands, and studies into tourist and wine tourist quality labels
  • Logistics and distribution channels in the wine industry

Our Areas of Work

The fields of action of the Wine and Tourism Chair are organized around three main hubs :

  • An academic hub: developing programs leading to diplomas or certificates
  • A research hub: conducting research addressing the needs of the profession
  • A business hub: fostering partnerships with organizations and companies in both sectors


"The establishment of this chair is a strategic project for us because it will allow us to support and accompany the development of our group by participating in the training of salespeople who can and will represent our group and France abroad. The proposed program is intended to be complete by off...

Frédéric Helfrich, les Grands Chais de France

"The CIVA (Interprofessional Council of Alsace Wines) is very happy to be among the supporters of the Wine and Tourism Chair. Aside from the fact that we believe it is essential for future experts to benefit from this excellent program in order to learn about the fine wines and wonderful riches of A...

Gilles Neusch, CIVA

"Crédit Agricole Alsace Vosges is pleased to participate in the creation of the Wine and Tourism Chair, a real place for exchange and meetings between the University and the business world. Through the support given to EM in its initiative, it is also the University of Strasbourg that Crédit Agricol...

Pierre Fort, Crédit Agricole Alsace Vosges

Key Figures

  • 10

    academic publications

  • 20

    international and national conferences and seminars

  • 7

    conferences for the general public


Coralie HALLER

Head of the Wine and tourism Chair


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