Raficka HELLAL-GUENDOUZI

Associate Professor
Raficka HELLAL-GUENDOUZI - EM Strasbourg

Profile

In a Nutshell

Disciplines

  • Marketing

Research Topics

  • Area 1: Consumer Behavior
  • Expatriation experiences and consumer behavior
  • Multi-acculturation processes and consumer behavior
  • Food marketing
  • Consumer Culture Theory (CCT)
  • Area 2: Portfolio of Experiences & Intercultural Skills
  • Intercultural communication

Program

  • 2020: PhD in Management Science, Université Grenoble Alpes
  • 2014: Master?s degree in Management of Information and Organization Systems, Grenoble IAE, Université Grenoble Alpes
  • 2013: Master 1 in Management Science, Marketing track, IAE Brest, Université Bretagne Occidentale