IRAM | EM Strasbourg Business School

Profile Research

Research

Publications

- IRAM T., AHMAD Z., ALWADI B., IFTIKHAR H., MUSTAMIL N. (2026). Bridging old and new: how AI literacy and frugal innovation enable family-owned boutique hotels to transform Industry 4.0 into innovation performance. Journal of Hospitality and Tourism Technology [ABS cat.1, AJG cat.1]
- LI Y., IRAM T., SHAHZAD M., BILAL A. (2026). Biases, Beliefs, and Maturity: How Age Shields Women Entrepreneurs From Heuristic Pitfalls in Financial Decision-Making. Journal of East European Management Studies [ABS cat.1, AJG cat.1]
- IRAM T., BILAL A., SHAHZAD M. (2026). From bias to breakthrough: AI literacy and self-efficacy as catalysts for overcoming behavioral biases in investment decision-making among French women entrepreneurs. International Journal of Entrepreneurial Behaviour and Research [ABS cat.3, AJG cat.3, CNRS cat.4, FNEGE cat.3, FNEGE2025 cat.3, HCERES cat.C]
- IRAM T., BILAL A., BANO A. (2026). From pride to prudence: The role of financial literacy in mitigating cognitive biases among narcissistic entrepreneurs. International Journal of Entrepreneurship and Innovation [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C]

Tahira IRAM