Marketing & Market Analysis Specialization

PGE dual degree specializations: for one full year, develop your knowledge in the field of expertise of your choice and earn an additional master's degree.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language


  • Format


  • Duration

    1 year


The internationalization of companies—combined with the explosion of means of communication and the multiplicity of distribution channels and offers—has contributed to significant changes in the marketing function and its professions. The Marketing and Market Analysis specialization trains students looking to enter marketing and customer relations roles with courses in distribution techniques, brand management, data analysis, communications, and pricing policy. 

Objectives of the Specialization

  • Identify and analyze management issues in all areas of marketing: distribution techniques, brand management, data analysis, communications, servuction, and pricing policy.
  • Design solutions to solve the issues identified and apply the appropriate tools and techniques in the various areas of marketing.
  • Develop and implement offers to meet the demands of the environment.
  • Integrate digital technology into marketing strategy.
  • Identify and understand market opportunities and threats and be able to adapt effectively.
  • Promote responsible management in professional practice.

Strengths of the Specialization 

Specialization in the different fields of marketing

A challenge organized with a partner company to concretely apply knowledge gained

Co-op training, an effective way of gaining real professional experience


Hard Skills

Conducting marketing studies

Developing a marketing plan

Formulating a marketing strategy

Shaping a communication policy

Managing brand, products, and prices

Soft Skills



Deductive reasoning

Analytical thinking

Verbal communication

Discover the Marketing and Market Analysis Dual Degree Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire



Chargée de la promotion et du recrutement à l'international


Eléonore ZAUN

Chargée des concours et de la promotion nationale


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