Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

385 publications

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

FABER A., HERNANDEZ-MENDEZ A., REHM S., MATTHES F. (2020). Collaborative Modelling and Visualization of Business Ecosystems: Insights from two Action Design Research Case Studies. Australasian Journal of Information Systems, 24

COLLECTIF AEI C., HAMELIN A., PFIFFELMANN M. (2020). La résilience entrepreneuriale, un nouvel enjeu de formation ?. Revue Française de Gestion, 8 (n° 293) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25

GROVES K., LACEY M. (2020). Approaches to develop high potential talent: Intended and unintended consequences. Companion to Talent Management

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

KWOK D., MESCHI P., BERTRAND O. (2020). In CEOs we trust: When religion matters in cross-border acquisitions. The case of a multifaith country. International Business Review [CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 4

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

NORMAND R. (2020). Pesquisas Sociais e a Invenção do Estado de Bem-Estar Social: algumas implicações para a educação. Currículo sem Fronteiras, 20