Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

584 publications

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [ABS cat.4, CNRS cat.1, FNEGE cat.1, HCERES cat.A]

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

FERRARI M. (2020). De gustibus non disputandum est? Il ruolo del sapore nella disciplina degli alimenti. Rivista di diritto agrario, 2

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

TOBON S., RUIZ-ALBA ROBLEDO J., GARCíA DE MADARIAGA MIRANDA J. (2020). Gamification and Online Consumer Decisions: Is the game over? Decision Support Systems. Business, Management and Accounting,Management Information Systems

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25