Les publications de l'EM Strasbourg

ROEDERER C., FILSER M. (2022). Experiential design on cause-related marketing: lessons from the fill-the-bottle challenge. Qualitative Market Research, 25 (n° 1) [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ODONKOR E., PALLUD J. (2022). A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries. Journal of Global Information Management, 30 (n° 1) [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 4.7

ZHANG H., DARBY J., ZHANG J. (2021). Institutional Trading in Volatile Markets: Evidence from Chinese stock markets. Pacific Basin Finance Journal, 65 (n° 101484) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

DEPRINCE E., MAYRHOFER U., PEREIRA PÜNDRICH A. (2021). Quelle communication de crise pour les PME internationalisées dans un contexte de pandémie ?. Revue Internationale PME, 34 (n° 3) [CNRS cat.4, FNEGE cat.2, HCERES cat.B]

BRIX-ASALA C., SEURING S., SAUER P., ZEHENDNER A. (2021). Resolving the base of the pyramid inclusion paradox through supplier development. Business Strategy and the Environment, 30 (n° 7) [ABS cat.3, CNRS cat.4, FNEGE cat.3, HCERES cat.B]

BUSCA L., GROBERT J., VELLERA C. (2021). Effect of congruent scent diffusion on individual creative fluidity: mental imagery instruction and iconic stimulus as possible moderators. Journal of Creativity and Innovation Management, 30

ZHANG H., DARBY J., ZHANG J. (2021). Institutional Trading in Volatile Markets: Evidence from Chinese stock markets. Pacific Basin Finance Journal, 65 (n° 101484) [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.B]

OSEI-TUTU F., WEILL L. (2021). Sex, Language, and Financial Inclusion. Economics of Transition, 29 (n° 3) [ABS cat.2, CNRS cat.2, HCERES cat.A]

TOBON S., GARCíA DE MADARIAGA MIRANDA J. (2021). The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A study on social influence. Journal of Theoretical and Applied Electronic Commerce Research, 16

NOURY A., FRANCOIS A., GERGAUD O. (2021). How does COVID-19 affect Electoral Participation? Evidence from the French Municipal Elections. PLOS-ONE, 16

RAUCH R., THIEMANN D., KAISER S., KOZICA A. (2021). Die digitale Arbeitswelt in ihrer Mehrdimensionalität verstehen: Digitalisierungsatlas & -index. Digitale Arbeitswelt - Wie Unternehmen erfolgreich die digitale Transformation gestalten können

BARASAL MORALES A., POLETTI LAURINI M. (2021). Firm Location: A Spatial Point Process Approach. Applied Spatial Analysis and Policy