Les publications de l'EM Strasbourg

CHEHBI GAMOURA S. (2022). Processus Achat 5.0 et acheteurs augmentés: l'IA collective pour l'automatisation de la sélection multifournisseurs via des chat-bots dotés d'aversion au risque: Cas d'un constructeur automobile français en post-COVID-19. Revue Française de Gestion Industrielle ?, 36 (n° 1) [CNRS cat.4, FNEGE cat.EM, FNEGE2025 cat.EM, HCERES cat.C]

ROEDERER C., FILSER M. (2022). Experiential design on cause-related marketing: lessons from the fill-the-bottle challenge. Qualitative Market Research, 25 (n° 1) [ABS cat.2, AJG cat.2, CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.C]

ODONKOR E., PALLUD J. (2022). A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries. Journal of Global Information Management, 30 (n° 1) [ABS cat.2, AJG cat.2, CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.3, HCERES cat.B] Impact Factor. 4.7

EL KHOURY R., NASRALLAH N., ALAREENI B. (2021). The Determinants of ESG in the Banking sector of MENA Region: A Trend or Necessity?. Competitiveness Review, 33 (n° 1) [ABS cat.1]

FRANCOIS A., LE GALL C., MAGNI-BERTON R. (2021). Is the EU held accountable for economic performances? Assessing vote and popularity functions before and after membership. European Journal of Political Research, 60

TANG M. (2021). « Internet financial marketing of banks: Problems and countermeasures. Journal of Eastern Liaoning University (Social Science Edition), 23

MERLI M., PARENT A., EDLINGER C. (2021). Portfolio Advice Before Modern Portfolio Theory: the Belle Epoque of French Analyst Alfred Neymarck. Business History, 63 [ABS cat.4, AJG cat.4, CNRS cat.2, FNEGE cat.2, FNEGE2025 cat.2, HCERES cat.A] Impact Factor. 1.2

ZHANG H., DARBY J., ZHANG J. (2021). Institutional Trading in Volatile Markets: Evidence from Chinese stock markets. Pacific Basin Finance Journal, 65 (n° 101484) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]

DEPRINCE E., MAYRHOFER U., PEREIRA PÜNDRICH A. (2021). Quelle communication de crise pour les PME internationalisées dans un contexte de pandémie ?. Revue Internationale PME, 34 (n° 3) [CNRS cat.4, FNEGE cat.2, FNEGE2025 cat.2, HCERES cat.B]

BRIX-ASALA C., SEURING S., SAUER P., ZEHENDNER A. (2021). Resolving the base of the pyramid inclusion paradox through supplier development. Business Strategy and the Environment, 30 (n° 7) [ABS cat.3, CNRS cat.4, FNEGE cat.3, HCERES cat.B]

BUSCA L., GROBERT J., VELLERA C. (2021). Effect of congruent scent diffusion on individual creative fluidity: mental imagery instruction and iconic stimulus as possible moderators. Journal of Creativity and Innovation Management, 30

ZHANG H., DARBY J., ZHANG J. (2021). Institutional Trading in Volatile Markets: Evidence from Chinese stock markets. Pacific Basin Finance Journal, 65 (n° 101484) [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.B]