Les publications de l'EM Strasbourg

GALATI A., CRESCIMANNO M., COELHO A., MAIZZA A. (2020). Recent trends in the wine consumers' behavior and need for effective marketing strategies. British Food Journal

GARCíA DE MADARIAGA MIRANDA J., RECUERO VIRTO N., BLASCO LóPEZ F. (2020). Scanning museumgoers' willingness to pay more. International Journal of Hospitality and Tourism Administration, 43

KARPEN I., CONDUIT J. (2020). Engaging in times of COVID-19 and beyond: Theorizing customer engagement through different paradigmatic lenses. Journal of Service Management, 31 (n° 1) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GILINSKY A., NEWTON S., FORD J., BROWN D. (2020). Strategic resilience in the US wine industry. Journal of Wine Research, 31

YAO Y. (2020). Does Confucius have a say on management today? Empirical evidence from Asia and Europe. European Journal of International Management [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

KUCHARAVY D., DAMAND D., CHEHBI GAMOURA S., BARTH M., MORNAY S. (2020). Entrepôt du futur : le concept de cartographie de contradictions. Logistique & Management, 28 (n° 1) [FNEGE cat.2, HCERES cat.C]

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

YAO Y. (2020). Does Confucius have a say on management today? Empirical evidence from Asia and Europe. European Journal of International Management [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZHANG H., XU S., DU . (2020). Can crude oil serve as a hedging asset for underlying securities? - Research on the heterogeneous correlation between crude oil and stock index. Energies, 13

FEHRER J., CONDUIT J., PLEWA C., PENGTAO LI L., JAAKKOLA E., ALEXANDER M. (2020). Market Shaping Dynamics: Interplay of Actor Engagement and Institutional Work. Journal of Business & Industrial Marketing, 35 (n° 9) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

JUNAID I., SIGALA M., BANCHIT A. (2020). Implementing community-based tourism (CBT): lessons learnt and implications by involving students in a CBT project in Laelae Island, Indonesia. Journal of Hospitality, Leisure, Sport and Tourism Education