Les publications de l'EM Strasbourg

GOH E., SIGALA M. (2020). Integrating information & communication technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel and Tourism

GROVES K., LACEY M. (2020). Approaches to develop high potential talent: Intended and unintended consequences. Companion to Talent Management

GALATI A., CRESCIMANNO M., COELHO A., MAIZZA A. (2020). Recent trends in the wine consumers' behavior and need for effective marketing strategies. British Food Journal

CARMER A., VELIKOVA N., HERTZMAN J., BERGMAN C., WRAY M., LAPREVOTTE PIPPERT T. (2020). An inquiry into the pedagogy of the sensory perception tasting component of wine courses in the time of COVID-19. Wine Business Journal, 4

SUAREZ N., SCANNELLA E., POLIZZI S. (2020). The role of capital and liquidity in bank lending: are banks safer?. Global Policy

FERRARI M. (2020). Il seme tra logiche di mercato e diritti degli agricoltori: alcune riflessioni storico-comparative. Rivista critica del diritto privato, 95

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

TANG M., YANG C., BASKARAN A., TAN J. (2020). Engaging alumni entrepreneurs in the student entrepreneurship development process: A social network perspective. African Journal of Science, Technology, Innovation and Development, 12

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

LEFEBVRE V., HAMELIN A. (2020). Introduction en bourse et croissance externe des PME françaises. Revue d'Économie Financière, 138 [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]