Les publications de l'EM Strasbourg

DEKHILI S., ACHABOU M., HAMDOUN M. (2020). La préférence des consommateurs tunisiens pour l'huile d'olive : Effets du label biologique et de la région d'origine. Gestion 2000 (n° 5) [FNEGE cat.4, HCERES cat.C]

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117 [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

GARCíA DE MADARIAGA MIRANDA J., RECUERO VIRTO N., BLASCO LóPEZ F. (2020). Scanning museumgoers' willingness to pay more. International Journal of Hospitality and Tourism Administration, 43

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25

GILINSKY A., NEWTON S., FORD J., BROWN D. (2020). Strategic resilience in the US wine industry. Journal of Wine Research, 31

PFIFFELMANN J. (2020). Campagnes publicitaires de recrutement sur Facebook et LinkedIn : À quel niveau de personnalisation vaut-il mieux recourir ?. Décisions Marketing, 99 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

NGUYEN L., CONDUIT J., LU V., RAO HILL S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28 (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [CNRS cat.1, FNEGE cat.1, HCERES cat.A]

KLEIN M. (2020). Réussite commerciale et satisfaction des vendeurs, face aux comportements négatifs des clients : effet médiateur de la maîtrise des émotions. Décisions Marketing [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SUAREZ N., SCANNELLA E., POLIZZI S. (2020). The role of capital and liquidity in bank lending: are banks safer?. Global Policy