Les publications de l'EM Strasbourg

SCHENK E., GUITTARD C., PENIN J. (2019). Open or proprietary? Choosing the right crowdsourcing platform for innovation. Technological Forecasting and Social Change, 144 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

FABER A., REHM S., HERNANDEZ-MENDEZ A., MATTHES F. (2019). Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study. Information, 11 (n° 9)

NORMAND R., VILLANI M. (2019). Les nouvelles conventions du travail académique ou les reconfigurations du professionnalisme universitaire. Revue Française d'Administration Publique, 1 [CNRS cat.4, HCERES cat.C]

SIGALA M. (2019). A market approach to social value co-creation: findings and implications from "Mageires" the social restaurant. Marketing Theory, 19 (n° 1) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DJURICIC K., BOOTZ J. (2019). Effectuation and Foresight - an exploratory study of the implicit links between the two concepts. Technological Forecasting and Social Change, 140 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ÖCALAN-ÖZEL S., PENIN J. (2019). Invention characteristics and the degree of exclusivity of university licenses: The case of two leading French research universities. Research Policy, 48 (n° 6) [ABS cat.4*, CNRS cat.1, FNEGE cat.1*, HCERES cat.A]

VELIKOVA N., CANZIANI B., WILLIAMS H. (2019). Small winery-restaurant relationship building: Challenges and opportunities. Journal of Wine Business Research, 31

MARTINS GONçALVES H., CARRASCO R., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2019). A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Procedia Computer Science. General Computer Science

FERRARI M. (2019). Comunicazione del rischio e comunicazione scientifica: spunti per un'analisi interdisciplinare e comparata. Rivista di diritto alimentare, 3

CASTERAN G., CHRYSOCHOU ., MEYER-WAARDEN L. (2019). Brand loyalty evolution and the impact of category characteristics. Marketing Letters [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

DOLAN R., CONDUIT J., FRETHEY-BENTHAM C., FAHY J., GOODMAN S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers' through Social Media Content. European Journal of Marketing, 53 (n° 10) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2019). The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece. Management and marketing of wine tourism business