Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

600 publications

SCHENK E., GUITTARD C., PENIN J. (2019). Open or proprietary? Choosing the right crowdsourcing platform for innovation. Technological Forecasting and Social Change, 144 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

FABER A., REHM S., HERNANDEZ-MENDEZ A., MATTHES F. (2019). Modeling and Visualizing Smart City Mobility Business Ecosystems: Insights from a Case Study. Information, 11 (n° 9)

NORMAND R., VILLANI M. (2019). Les nouvelles conventions du travail académique ou les reconfigurations du professionnalisme universitaire. Revue Française d'Administration Publique, 1 [CNRS cat.4, HCERES cat.C]

SIGALA M. (2019). A market approach to social value co-creation: findings and implications from "Mageires" the social restaurant. Marketing Theory, 19 (n° 1) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DJURICIC K., BOOTZ J. (2019). Effectuation and Foresight - an exploratory study of the implicit links between the two concepts. Technological Forecasting and Social Change, 140 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ÖCALAN-ÖZEL S., PENIN J. (2019). Invention characteristics and the degree of exclusivity of university licenses: The case of two leading French research universities. Research Policy, 48 (n° 6) [ABS cat.4*, CNRS cat.1, FNEGE cat.1*, HCERES cat.A]

VELIKOVA N., CANZIANI B., WILLIAMS H. (2019). Small winery-restaurant relationship building: Challenges and opportunities. Journal of Wine Business Research, 31

MARTINS GONçALVES H., CARRASCO R., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2019). A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Procedia Computer Science. General Computer Science

FERRARI M. (2019). Comunicazione del rischio e comunicazione scientifica: spunti per un'analisi interdisciplinare e comparata. Rivista di diritto alimentare, 3

CASTERAN G., CHRYSOCHOU ., MEYER-WAARDEN L. (2019). Brand loyalty evolution and the impact of category characteristics. Marketing Letters [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

DOLAN R., CONDUIT J., FRETHEY-BENTHAM C., FAHY J., GOODMAN S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers' through Social Media Content. European Journal of Marketing, 53 (n° 10) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2019). The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece. Management and marketing of wine tourism business