Les publications de l'EM Strasbourg

LIPNICKAS G., CONDUIT J., PLEWA C., WILKIE D. (2020). How much is enough? The role of effort in market shaping. Journal of Business & Industrial Marketing, 35 (n° 9) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GOH E., SIGALA M. (2020). Integrating information & communication technologies (ICT) into classroom instruction: teaching tips for hospitality educators from a diffusion of innovation approach. Journal of Teaching in Travel and Tourism

COELHO A., CASTILLO GIRÓN V. (2020). The Medium of Exchange in Mergers and Acquisitions: The Case of Travel Agencies and Tour Operators. Administrative Sciences

BAUMAN M., VELIKOVA N., DODD T., BLANKENSHIP T. (2020). Generational differences in risk perception and situational uses of wine information sources. International Journal of Wine Business Research, 32

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DAVILA-ARAGON G., RAMÍREZ-PÉREZ H., RIVAS-ACEVES S. (2020). Familiness as determinant of operational risk: a Bayesian analysis. Revista Espacios. Revista Espacios

DOSQUET F., BONNARDEL V., CHARLET N. (2020). « La marque politique : représentativité des valeurs et polarisation partisane perçues. Le cas de l'évaluation du logo « La République En Marche » par ses adhérents. Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion) [CNRS cat.4, HCERES cat.B]

SUONIEMI S., MEYER-WAARDEN L., MUNZEL A., ZABLAH A., STRAUB D. (2020). Big Data and Firm Performance: The Roles of Market-Directed Capabilities and Business Strategy. Information and Management, 57 (n° 7) [ABS cat.3, CNRS cat.2, FNEGE cat.1, HCERES cat.A]

VIALE L., EVRARD SAMUEL K. (2020). Identification of buyers' key competencies for innovation in agri-food supply chains. Logistique & Management [FNEGE cat.2, HCERES cat.C]

EL MOUSSAWEL O., DEKHILI S., CROUCH R. (2020). Country-of-origin ecological image: A new theoretical perspective from an Australian context. Revue de l'Organisation Responsable (n° 3) [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

CAMPBELL N., MIALON M., REILLY K., BROWN S., FINUCANE F. (2020). How are frames generated? Insights from the industry lobby against the sugar tax in Ireland. Social Science and Medicine, 264 [ABS cat.4, CNRS cat.1, FNEGE cat.2, HCERES cat.A]