Les publications de l'EM Strasbourg

PLOTKINA D., SAUREL H. (2019). Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. Journal of Retailing and Consumer Services, 51 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ROEDERER C., OCHS A., BADOT O. (2019). Les consommateurs parlent aux consommateurs : exploration des mécanismes de co-creation par la théorie de l’assemblage. Décisions Marketing (n° 100) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GROVES K. (2019). Examining the impact of succession management practices on organizational performance: A national study of U.S. hospitals. Health Care Management Review [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GROVES K. (2019). Examining the impact of succession management practices on organizational performance: A national study of U.S. hospitals. Health Care Management Review [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

FERRARI M. (2019). La protezione delle varietà vegetali: l'esecuzione agricola fra tutela del costitutore e difesa degli interessi degli agricoltori. Rivista di diritto agrario, 2

FUNGACOVA Z., MääTTä I., WEILL L. (2019). Corruption in China: What Shapes Social Attitudes Towards It?. Comparative Economic Studies, 61 (n° 3) [ABS cat.1, CNRS cat.3, HCERES cat.B]

DE MOYA J., PALLUD J., MERDINGER-RUMPLER C., SCHNEIDER F. (2019). La communication institutionnelle d'un hôpital sur Twitter : une visualisation de son réseau avec les graphes sociaux. Revue Française de Gestion, 45 (n° 283) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

HUAMAN RAMIREZ R., MERUNKA D. (2019). Brand experience effects on brand attachment: the role of brand trust, age, and income. European Business Review, 31 (n° 5) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

WALSER LUCHESI A., SIEGEL D. (2019). La réduction des prix est-elle un véritable levier des ventes ? comment améliorer l'estimation du gain perçu et l'efficacité commerciale ?. La Revue des Sciences de Gestion, 299 (n° 299) [FNEGE cat.4, HCERES cat.C]

SIMON F., ROEDERER C. (2019). When social intrusiveness depletes customer value: a balanced perspective on the agency of simultaneous sharers in a commercial sharing experience. Psychology and Marketing [ABS cat.3, CNRS cat.3, FNEGE cat.2, HCERES cat.A]

WEILL L. (2019). L'Impact des Fintech sur la structure des marchés bancaires. Revue d'Économie Financière, 135 [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

LAHLOUH K., LACAZE D., HUAMAN RAMIREZ R. (2019). Bridge employment and full retirement intentions: the role of Person-Environment fit. Personnel Review, 48 (n° 6) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]