Les publications de l'EM Strasbourg

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [ABS cat.1, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

HUAMAN RAMIREZ R., ALBERT N., MERUNKA D. (2019). Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism. European Business Review, 31 (n° 6) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

YANG C., TANG M. (2019). A study of the mechanism by which guanxi-based human resource management practices influence employees' active change. Management Review, 31

BOURACHNIKOVA O., MERDINGER-RUMPLER C. (2019). Quels enjeux pédagogiques pour une formation entrepreneuriale fondée sur l'apprentissage par l'action?. Entreprendre & Innover, 42 [FNEGE cat.4, HCERES cat.C]

CONDUIT J., KARPEN I., TIERNEY K. (2019). Volunteer Engagement: Conceptual Extensions and Valuein- Context Outcomes. Journal of Service Theory and Practice, 29 (n° 4) [CNRS cat.4, HCERES cat.C]

SIGALA M. (2019). The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece. Management and marketing of wine tourism business

ZHANG H., HA Y. (2019). Fast Multivariate Relevance Vector Regression. Economic Modelling, 81 [CNRS cat.2, HCERES cat.A]

ÖCALAN-ÖZEL S., PENIN J. (2019). Invention characteristics and the degree of exclusivity of university licenses: The case of two leading French research universities. Research Policy, 48 (n° 6) [ABS cat.4*, CNRS cat.1, FNEGE cat.1*, HCERES cat.A]

ZHANG H., HA Y. (2019). Fast Multivariate Relevance Vector Regression. Economic Modelling, 81 [ABS cat.2, CNRS cat.2, HCERES cat.A]

CONDUIT J., KARPEN I., PLEWA C., KLEINALTENKAMP M. (2019). Business Actor Engagement: Foundations, Developments and Opportunities. Industrial Marketing Management, 80 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SIGALA M. (2019). A market approach to social value co-creation: findings and implications from "Mageires" the social restaurant. Marketing Theory, 19 (n° 1) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GRANDCLAUDE D. (2019). Analyse par la rationalité ordinaire des logiques d'action de l'entrepreneur face à la croissance. Finance Contrôle Stratégie, 22 (n° 2) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]