Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

600 publications

YANG C., YANG F., YI J., TANG M. (2018). How humble leadership enhances employee performance: The mediating role of psychological need satisfaction and moderating role of work unit structure. Nankai Business Review, 21

MUNZEL A. (2018). The Social Side of Sustainability: Well-Being As a Driver and an Outcome of Social Relationships and Interactions on Social Networking Sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ROEDERER C., FILSER M. (2018). Revisiting the museal experience. Qualitative Market Research, 21 (n° 4) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [CNRS cat.3, HCERES cat.B]

ALANSARI M., VELIKOVA N., JAI T. (2018). Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia. Journal of Hospitality and Tourism Technology, 9

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

GILINSKY A., FORBES S., FUENTES FERNANDEZ R. (2018). An exploratory study of wine business philanthropy in the USA. International Journal of Wine Business Research

MAGNANI G., ZUCCHELLA A., FLORIANI D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

POINT S., FENDT J., JONSEN K. (2018). Convincing Qualitative Research: What Constitutes Persuasive Writing?. Organizational Research Methods, 21 (n° 1) [ABS cat.4, CNRS cat.2, FNEGE cat.1, HCERES cat.A]

ANKMAN H., PLEWA C., CONDUIT J. (2018). Co-Creating Value in Online Innovation Communities. European Journal of Marketing, 53 (n° 6) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ALLAIN E., LAURIN C. (2018). Explaining implementation difficulties associated with Activity-Based Costing through system uses. Journal of Applied Accounting Research, 19 (n° 1) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]