Les publications de l'EM Strasbourg

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A Fuzzy Linguistic RFM Model Applied to Campaign Management. Journal of Interactive Multimedia and Artificial Intelligence, 4

TUSSYADIAH I., SIGALA M. (2018). Shareable tourism: tourism marketing in the sharing economy. Journal of Travel & Tourism Marketing [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

SIMON F., TOSSAN V. (2018). Does brand-consumer social sharing matter? A relational framework ofcustomer engagement to brand-hosted social media. Journal of Business Research, 85 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

YANG C., YANG F., YI J., TANG M. (2018). How humble leadership enhances employee performance: The mediating role of psychological need satisfaction and moderating role of work unit structure. Nankai Business Review, 21

MUNZEL A. (2018). The Social Side of Sustainability: Well-Being As a Driver and an Outcome of Social Relationships and Interactions on Social Networking Sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

LAMBERT G., REINHARD E. (2018). Certification ISO et Lean Management: histoire d'une double amnésie managériale.. Revue Française de Gestion, 44 (n° 277) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

CASTERAN H., ROEDERER C. (2018). Impact de l'expérience vécue sur la fréquentation d'un évènement : les leçons du marché de Noël de Strasbourg. Décisions Marketing, 90 [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZINS A., WEILL L. (2018). Cyclicality of lending in Africa: the influence of bank ownership. Emerging Markets Review, 37 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CHAILAN C. (2018). Art as a means to recreate luxury brands' rarity and value. Journal of Business Research, 85 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 8

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

SIGALA M. (2018). New technologies in tourism: from multi-disciplinary to anti-disciplinary advances and trajectories. Tourism management perspectives, 25

ALANSARI M., VELIKOVA N., JAI T. (2018). Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia. Journal of Hospitality and Tourism Technology, 9