Les publications de l'EM Strasbourg

HAMDI-KIDAR L., VELLERA C. (2018). Triggers entrepreneurship among creative consumers. Journal of Business Research, 92 [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

VASSILEVA B. (2018). Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems. Journal of Emerging Trends in Marketing and Management

ALVAREZ MILAN A., RETO F., RAUSCHNABEL P., HINSCH C. (2018). Strategic customer engagement marketing: A decision making framework. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

BLASCO LóPEZ F., RECUERO VIRTO N., MANZANO A., GARCíA DE MADARIAGA MIRANDA J. (2018). Tourism sustainability in archaeological sites. Journal of Cultural Heritage Management and Sustainable Development, 8

BUDER J., THIEMANN D. (2018). Can knowledge awareness tools help seek learning partners with complementary knowledge?. IEEE Transactions on Learning Technologies, 11

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

GILINSKY A., FORBES S., FUENTES FERNANDEZ R. (2018). An exploratory study of wine business philanthropy in the USA. International Journal of Wine Business Research

GRANDCLAUDE D., NOBRE T. (2018). Approche sociologique et typologique des logiques de croissance de l'entrepreneur. Revue Internationale PME, 31 (n° 2), 159-198 [CNRS cat.4, FNEGE cat.2, HCERES cat.B]

PLOTKINA D., MUNZEL A., PALLUD J. (2018). Illusions of truth?Experimental insights into human and algorithmic detections of fake online reviews.. Journal of Business Research [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

YALENIOS J. (2018). Recentrer l'évaluation individuelle autour de l'activité professionnelle : une opportunité pour explorer le pouvoir d'agir.. Revue de Gestion des Ressources Humaines, 3 [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

GOEL L., ZHANG P., REHM S. (2018). Social Media in Small Business Operations. Journal of Digital and Social Media Marketing, 5 (n° 4)

SIGALA M. (2018). Market Formation in the Sharing Economy: Findings and Implications from the Sub-economies of Airbnb. Social Dynamics in a Systems Perspective