Les publications de l'EM Strasbourg

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A Fuzzy Linguistic RFM Model Applied to Campaign Management. Journal of Interactive Multimedia and Artificial Intelligence, 4

TUSSYADIAH I., SIGALA M. (2018). Shareable tourism: tourism marketing in the sharing economy. Journal of Travel & Tourism Marketing [ABS cat.2, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

SIMON F., TOSSAN V. (2018). Does brand-consumer social sharing matter? A relational framework ofcustomer engagement to brand-hosted social media. Journal of Business Research, 85 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

YANG C., YANG F., YI J., TANG M. (2018). How humble leadership enhances employee performance: The mediating role of psychological need satisfaction and moderating role of work unit structure. Nankai Business Review, 21

MUNZEL A. (2018). The Social Side of Sustainability: Well-Being As a Driver and an Outcome of Social Relationships and Interactions on Social Networking Sites. Technological Forecasting and Social Change, 130 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ROEDERER C., FILSER M. (2018). Revisiting the museal experience. Qualitative Market Research, 21 (n° 4) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [CNRS cat.3, HCERES cat.B]

ALANSARI M., VELIKOVA N., JAI T. (2018). Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia. Journal of Hospitality and Tourism Technology, 9

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

ALTSCHWAGER T., DOLAN R., CONDUIT J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 16

GILINSKY A., FORBES S., FUENTES FERNANDEZ R. (2018). An exploratory study of wine business philanthropy in the USA. International Journal of Wine Business Research

MAGNANI G., ZUCCHELLA A., FLORIANI D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]