Les publications de l'EM Strasbourg

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A Fuzzy Linguistic RFM Model Applied to Campaign Management. Journal of Interactive Multimedia and Artificial Intelligence, 4

SIGALA M. (2018). Implementing social customer relationship management: a process framework and implications in tourism and hospitality. International Journal of Contemporary Hospitality Management, 30 (n° 7) [ABS cat.3, CNRS cat.3, HCERES cat.B]

MUNZEL A., GALAN J., MEYER-WAARDEN L. (2018). Getting ahead and Getting by on Social Networking Sites? The Role of Social Capital in Happiness and Well-Being. International Journal of Electronic Commerce, 22 (n° 2) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MAGNANI G., ZUCCHELLA A. (2018). Uncertainty in entrepreneurship and management studies. A systematic literature review. International Journal of Business and Management, 12

GARTNER J., LEMAIRE C., MERDINGER-RUMPLER C. (2018). Impacts de l'auto-évaluation des compétences dans un hôpital luxembourgeois. Revue Française de Gestion, 44 (n° 270) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

ZINS A., WEILL L. (2018). Do Pan-African Banks have the Best of Both Worlds?. Economic Systems, 42 (n° 4) [ABS cat.2, CNRS cat.3, HCERES cat.B]

CHAILAN C. (2018). Art as a means to recreate luxury brands' rarity and value. Journal of Business Research, 85 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 8

HAMDI-KIDAR L., VELLERA C. (2018). Triggers entrepreneurship among creative consumers. Journal of Business Research, 92 [CNRS cat.2, FNEGE cat.2, HCERES cat.A]

ALANSARI M., VELIKOVA N., JAI T. (2018). Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia. Journal of Hospitality and Tourism Technology, 9

CARRASCO R., BLASCO LóPEZ F., GARCíA DE MADARIAGA MIRANDA J., HERRERA-VIEDMA E. (2018). A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector. Technological and Economic Development of Economy, 24

ANKMAN H., PLEWA C., CONDUIT J. (2018). Co-Creating Value in Online Innovation Communities. European Journal of Marketing, 53 (n° 6) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DAVILA-ARAGON G., RAMÍREZ-PÉREZ H., RIVAS-ACEVES S. (2018). ;Measuring Familiness in Private Family Firms: A Bayesian Network Model. Revista de Contaduría y Administración (