Les publications de l'EM Strasbourg

KUNZ W., ASKOY L., BART Y., HEINONEN K., KABADAYI S., ORDENES F., SIGALA M., DIAZ D., THEODOULIDIS B. (2017). Customer engagement in a big data world. Journal of Services Marketing, 31 (n° 2) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

GROVES K. (2017). The business case for succession management capabilities: Evidence-based strategies for developing talent and sustaining leadership continuity.. Graziadio Business Review

VASSILEVA B. (2017). Consumer activities and reactions to social network marketing. Management, 12

FRANCOIS A., BOUNIE D. (2017). Consumer Payment Preferences, Network Externalities, and Merchant Card Acceptance: An Empirical Investigation. Review of Industrial Organization, 51 (n° 3) [ABS cat.2, CNRS cat.2, FNEGE cat.3, HCERES cat.A]

FLORES ZAMORA J., GARCíA DE MADARIAGA MIRANDA J. (2017). Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an art services provider. Journal of Retailing and Consumer Services, 39 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

MAHMOUDI H., BERSALI N. (2017). »L'intégration Du Consommateur Dans Le Processus Créatif Via Le Crowdsourcing : Une étude Exploratoire Autour Du Brief Des Opérations De Crowdsourcing. Revue des reformes Economique et intégration dans l'économie mondiale, 12

ALTSCHWAGER T., CONDUIT J., BOUZDINE-CHAMEEVA T., GOODMAN S. (2017). Facilitating Student Interaction Capabilities: The Interplay of Individual, Group and Course-related Factors. Journal of Service Theory and Practice, 27 (n° 2) [ABS cat.1, CNRS cat.4, HCERES cat.C]

SIGALA M., CHEN T. (2017). CfP JTR: Sharing Economy in Tourism. Journal of Travel Research [ABS cat.4, CNRS cat.4, FNEGE cat.2, HCERES cat.A]

BOOTZ J., SCHENK E., SONNTAG M. (2017). Gestion stratégique des compétences en PME, les enseignements d'une recherche-action. Revue Française de Gestion, 43 (n° 267) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

ZA S., SCORNAVACCA JUNIOR E. (2017). The role of media dependency in predicting continuance intention to use ubiquitous media systems. Information, 54

POINT S., IGALENS J., EL AKREMI A. (2017). L'entrée dans la carrière d'EC en GRH : quelles sont les spécificités d'accès à un poste en Business School ou Université ?. Revue Française de Gestion, 263 [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

OTT C., SCHIEMANN F., GÜNTHER T. (2017). Disentangling the determinants of the response and the publication decisions: The case of the Carbon Disclosure Project. Journal of Accounting and Public Policy, 36 (n° 1) [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]