Les publications de l'EM Strasbourg

BURGER-HELMCHEN T. (2017). Meta-analysis in marketing research. Innovative Marketing, 13

VASSILEVA B. (2017). Consumer activities and reactions to social network marketing. Management, 12

FLORES ZAMORA J., GARCíA DE MADARIAGA MIRANDA J. (2017). Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an art services provider. Journal of Retailing and Consumer Services, 39 [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

CONDUIT J., PLEWA C., LU V. (2017). Facilitating Student Interaction Capabilities: The Interplay of Individual, Group and Course-related Factors. Journal of Strategic Marketing, 25 (n° 2) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

SIGALA M. (2017). Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 1 [ABS cat.2, FNEGE cat.3]

SCORNAVACCA JUNIOR E., ZA S. (2017). The role of media dependency in predicting continuance intention to use ubiquitous media systems. Information, 54 (n° 3)

OTT C. (2017). Kalkulation von Fernbuslinien - Konzeptionelle Überlegungen an einem Beispiel. Controlling, 29 (n° 1)

REHM S., GOEL L., JUNGLAS I. (2017). Using Information Systems in Innovation Networks: Uncovering Network Resources. Journal of the Association for Information Systems, 18 (n° 8)

CHEN Y., TANG M. (2017). Knowledge sharing behavior in relationship virtual communities - From the perspective of self-construal. Library Forum, 4

BOOTZ J., SCHENK E., SONNTAG M. (2017). Gestion stratégique des compétences en PME : enseignements d’une recherche-intervention. Revue Française de Gestion, 43 [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

BOWDEN J., CONDUIT J., HOLLEBEEK L., LUOMA-AHO V., SOLEM B. (2017). Engagement Valence Duality and Spillover Effects in Online Brand Communities. Journal of Service Theory and Practice, 27 (n° 4) [CNRS cat.4, HCERES cat.C]

RICHARD S., BARTH I. (2017). Entre attentes et réalités: une analyses des conséquences de la révélation légale du handicap en entreprise. Management & Avenir, 6 (n° 96) [CNRS cat.4, FNEGE cat.3, HCERES cat.B]