F. Ostertag, publication in the Journal of Business Research


Felix Ostertag, associate professor at EM Strasbourg, recently published an article in the Journal of Business Research. 

This article is entitled “Blended value co-creation: A qualitative investigation of relationship designs of social enterprises” and was written in collaboration with Rüdiger Hahn (Heinrich Heine University Düsseldorf) and Inan Ince (Heinrich Heine University Düsseldorf).


Social enterprises access large networks of stakeholders to gain strategic benefits. We identify determinants for creating blended value through partnerships of social enterprises and develop an understanding of blended value co-creation. Findings from 18 cases suggest that most social enterprises generate value by integrating partners in the businesses’ structures or by venturing into deeper personal connections through extensive knowledge-sharing that can culminate in partner-specific assets. Social enterprises take two distinct approaches in designing their relationships: an anthropocentric extroverted or a structurally integrated approach. By adding a social perspective on value creation, this study enriches the concept of the relational view.


Read the article (DOI: https://doi.org/10.1016/j.jbusres.2021.02.006)

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