EM Strasbourg Publications

ROEDERER C., OCHS A., BADOT O. (2021). Les consommateurs parlent aux consommateurs : exploration des mécanismes de co-creation par la théorie de l'assemblage. Décisions Marketing, 100 (n° 100) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HELLAL-GUENDOUZI R., DEKHILI S. (2021). How does food acculturation influence the well-being of professional expatriates ?. Décisions Marketing (n° 102) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

BETTI T., COUDERT T. (2021). How harmful are cuts in public employment and wage in times of high unemployment?. Bulletin of Economic Research [CNRS cat.3, HCERES cat.B]

HUAMAN RAMIREZ R., MERUNKA D. (2021). Celebrity CEOs, the image of their endorsed brands, and consumer materialism. Journal of Consumer Marketing [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

SCHMITT L., CASENAVE E., PALLUD J. (2021). alespeople's work toward the institutionalization of social selling practices. Industrial Marketing Management, 96 [CNRS cat.2, FNEGE cat.2, HCERES cat.A] Impact Factor. 7

HALLER C., PLOTKINA D., VO THAN T. (2021). Social Media Use of SmallWineries in Alsace: Resources and Motivations Analysis. Sustainability, 13

PFIFFELMANN M., ROGER P. (2021). A note on portfolio choice and behavioral finance: Some food for thought. Bankers, Markets & Investors (ex-Banque & Marchés), 164 [CNRS cat.4, HCERES cat.B]

CASENAVE E., PRAS B. (2021). Cultures organisationnelles progressistes : leurs effets sur les tensions de rôle et l'obligation ressentie de rendre des comptes. Management International, 25 (n° 3) [CNRS cat.3, FNEGE cat.2, HCERES cat.A]

GEORG SCHAFFNER L., PRINZ E. (2021). Corporate management boards' information security orientation: an analysis of cybersecurity incidents in DAX 30 companies. Journal of Management and Governance [CNRS cat.4, FNEGE cat.4, HCERES cat.C]

ROGER T., BOUSSELMI W., ROGER P., WILLINGER M. (2021). The effect of price magnitude on analysts' forecasts: Evidence from the lab. Revue Économique [CNRS cat.2, HCERES cat.A]

LEFEBVRE V., HAMELIN A. (2021). External growth strategy and performance: An empirical study of French SMEs. Revue d'Économie Industrielle, 173 [CNRS cat.3, HCERES cat.B]

MEJIA V., AURIER P., HUAMAN RAMIREZ R. (2021). Disentangling the respective impacts of assortment size and alignability on perceived assortment variety. Journal of Retailing and Consumer Services, 59 [CNRS cat.3, FNEGE cat.3, HCERES cat.B] Impact Factor. 4