Profile
In a Nutshell
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Responsibilities
Full Professor of Management Sciences
Director of the Master?s program in E-Marketing and Digital Strategy -
Domains
Marketing & IS
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Research center
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Research Topics
- IT-related behaviors (user reactions and emotions)
- IT adoption
- Digitalization of the individuals
- Technologies of the cultural heritage
Degrees and Experience
- Habilitation to Supervise Research (HDR)
- PhD