Jean PFIFFELMANN

Associate Professor
Jean PFIFFELMANN - EM Strasbourg

Profile

In a Nutshell

Disciplines

  • Quantitative methods / Statistics

Research Topics

  • Personalized communication
  • Recruitment advertising
  • Social media advertising
  • Employer branding
  • Eye-tracking method

Program

  • Ph. D. in Marketing, Université Jean Moulin Lyon 3