Jean PFIFFELMANN

PFIFFELMANN J., PFEUFFER A. (2022). Understanding personalized recruitment ads' effectiveness: The role of personalization type and message involvement. Journal of Interactive Advertising, 22 (n° 3) [ABS cat.1]

PFIFFELMANN J., SOULEZ S. (2021). The persuasive effect of potential employees' name and photograph in a recruitment advertisement. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences del'Administration, 38 (n° 3) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

PFIFFELMANN J., DENS N., SOULEZ S. (2020). Personalized advertisements with integration of names and photographs: An eye-tracking experiment. Journal of Business Research, 111 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

UNTILOV O., PFIFFELMANN J. Laser marking as new technology in organic labeling: A mixed-method study of consumers' product attitude, behavior, and well-being, Academy of Marketing Science, (Academy of Marketing Science Mai 2023)

HUAMAN RAMIREZ R., PFIFFELMANN J., LUNARDO R. The power of the past: Assessing the impact of brand heritage for suppliers, AMS Conference, (Academy of Marketing Science Mai 2023)

PFIFFELMANN J., GIRAUDEAU P. The effects of meat appearance for plant-based products: The mediating role of perceived congruence and moderating role of vegan labe, Congrès annuel de l'Association Française du Marketing (AFM), (Association Française de Marketing Mai 2022)

HUAMAN RAMIREZ R., PFIFFELMANN J. The effects of brand heritage on brand trust and loyalty: Evidence of the mediating role of brand quality and brand identification in industrial markets, Congrès annuel de l'Association Française du Marketing (AFM), (Association Française de Marketing Mai 2022)

UNTILOV O., PFIFFELMANN J. Le marquage laser comme nouvelle technologie d'étiquetage bio : L'effet des perceptions des consommateurs sur le bien-être espéré, Congrès annuel de l'Association Française du Marketing (AFM), (Association Française de Marketing Mai 2022)

UNTILOV O., PFIFFELMANN J. Laser marking as new technology in organic labelling: Cognitive dissonance as hindrance of more sustainable consumption, European Marketing Academy Annual Conference (EMAC), (EMAC Annual Conference Mai 2022)

HUAMAN RAMIREZ R., PFIFFELMANN J. The effects of brand heritage on brand trust and loyalty: Evidence of the mediating role of brand quality and brand identification in industrial markets, European Marketing Academy Annual Conference, (EMAC Annual Conference Mai 2022)

UNTILOV O., PFIFFELMANN J. Laser marking as new technology in organic labelling: Cognitive dissonance as hindrance of more sustainable consumption, Colloque Etienne Thil, (Octobre 2022)

PFIFFELMANN J. Understanding personalized recruitment ads effectiveness: the role of personalization level and message involvement, 2021 American Academy of Advertising Annual Conference, (American Academy of Advertising Mars 2021)

PFIFFELMANN J., DENS N. Personalization in appeals to reduce plastic use: Can the added psychological discomfort benefit plastic-saving intention?, 36ème congrès annuel de l'Association Française du Marketing, (Association Française de Marketing Mai 2020)

PFIFFELMANN J., SOULEZ S., DENS N. Personalization effects in recruitment advertising: the mediating role of considerateness, 2019 American Academy of Advertising Annual Conference, (American Academy of Advertising Mars 2019)

PFIFFELMANN J. Work in progress : Les publicités de recrutement personnalisées sont-elles persuasives ?, 1ère Journée de Recherche sur le Marketing des Ressources Humaines, (Journée de Recherche sur le Marketing des Ressources Humaines Mars 2019)

PFIFFELMANN J., SOULEZ S. L'influence des stratégies d'annonces d'emploi sur mesure sur l'intention de cliquer : une approche par le modèle de probabilité d'élaboration, 34ème congrès annuel de l'Association Française du Marketing, (Association Française de Marketing Mai 2018)

PFIFFELMANN J., SOULEZ S. This job offer suits me! The influence of tailored job advertisement strategies on job-pursuit intention, 47th Annual Conference of The European Marketing Academy, (EMAC Annual Conference Mai 2018)

Prix de these de l'afm 2021, Association Française du Marketing (2021).