Negotiation and Sales Management Specialization

PGE specializations: for one full year, you develop your knowledge in the field of expertise of your choice.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language

    French and English

  • Format


  • Duration

    1 year


The Negotiation and Sales Management specialization aims to train high-level sales people who are ready to start working as soon as they leave the School. You will benefit from professional assignments and theoretical teaching to provide you with the tools you need to master complex sales and sales management.  

Objectives of the Specialization

  • Develop your leadership as a manager.
  • Master fundamental sales techniques.
  • Understand the challenges of complex sales and key account sales.
  • Analyze customer issues in depth.
  • Develop your knowledge in sales management.

Strengths of the Specialization

A specialization dedicated to training sales people

A teaching team composed of academic experts and experienced professionals

Workshops on real business case studies

Active participation in national trade competitions (Négociales, DCF, etc.)

An internationally oriented program (courses in English, exchanges, field trips, etc.)

Co-operative education to acquire real professional experience


Hard Skills

Sales techniques


BtoB Marketing


Sales management

Offline and online presentation methods

Research methodology

Soft Skills


Conflict management

Written and oral communication

Adaptation and flexibility

Emotional and relational intelligence

Critical thinking

Discover the Negotiation and Sales Management Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire



Chargée de la promotion et du recrutement à l'international


Perrine LEDIG

Responsable commercial et recrutement étudiants


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