In a Nutshell
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Degree awarded
Master's degree
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Language
English
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Format
Full time
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Duration
1 year
Overview
This specialization covers fundamental topics such as consumer behavior and brand image while focusing on innovation management, digital marketing, and social networks. The link between strategic and operational marketing is a common thread in this program. The different courses covered will enable you to develop solid knowledge related to marketing professions.
Objectives of the Specialization
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Acquire a sound understanding of the principles and state-of-art practices of marketing.
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Gain the latest knowledge on market research, customer analysis, innovation and design, brand management, digital and social media marketing, and brand experience.
Strengths of the Specialization
All courses taught in English by carefully selected professors of marketing, strategy, and management
A partnership with EM Strasbourg’s Customer Experience Corporate Chair
Overview
Hard Skills
Designing and implementing marketing strategies
Designing and carrying out market research
Collecting, analyzing, and interpreting marketing data and indicators
Marketing indicator analysis
Understanding the digital world
Marketing project management
Creating brand content
Using tools and software (including data collection and analysis)
Soft Skills
Customer service
Critical analysis
Ability to solve complex problems
Emotional intelligence and adaptability
Creativity
Leadership and social influence
Decision making (risk assessment and resource management)
Independence and time management
Creating reports and formulating recommendations
Discover the Operational and Strategic Marketing Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact