In a Nutshell
This specialization covers fundamental topics such as consumer behavior and brand image while focusing on innovation management, digital marketing, and social networks. The link between strategic and operational marketing is a common thread in this program. The different courses covered will enable you to develop solid knowledge related to marketing professions.
Objectives of the Specialization
Acquire a sound understanding of the principles and state-of-art practices of marketing.
Gain the latest knowledge on market research, customer analysis, innovation and design, brand management, digital and social media marketing, and brand experience.