This specialization covers fundamental topics such as consumer behavior and brand image while focusing on innovation management, digital marketing, and social networks. The link between strategic and operational marketing is a common thread in this program. The different courses covered will enable you to develop solid knowledge relating to marketing professions.
Objectives of the Specialization
Acquire a sound understanding of the principles and state-of-art practices of marketing.
Gain the latest knowledge on market research, customer analysis, innovation and design, brand management, digital and social media marketing, and brand experience.