In a Nutshell
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Entry requirement
Upon selection
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Degree awarded
Master's degree
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Language
French and English
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Study format
Co-op
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Duration
1 year
Overview
The European Tourism, Wine & Agrifood Management specialization offers a unique combination of expertise in management, entrepreneurship, innovation, marketing, and digitalization specifically adapted to the tourism, wine, wine tourism, and agrifood industries in France and Italy.
Students gain a holistic understanding of the challenges, opportunities, and trends in these dynamic industries, while developing business, leadership, and decision-making skills. Practical experience is at the heart of the specialization, enabling students to immerse themselves in the business world through applied research projects (On-Site Training Days and Open Innovation Laboratories).
Objectives of the Specialization
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Identify the main challenges facing the European tourism, wine, and agrifood industries.
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Understand the fundamentals of marketing and digitalization applied to European tourism, wine, and agrifood businesses and organizations.
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Develop innovative managerial and entrepreneurial skills in response to the complexity of professional situations in the European tourism, wine, and agrifood industries.
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Enhance your knowledge of European tourism, wine, and agrifood products and services.
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Deploy research methodologies that help create value for professionals in the European tourism, wine, and agrifood industries.
Strengths of the Specialization
The only master's degree in the Grand-Est region specialized in wine, agrifood, and tourism
Co-op, an effective way of gaining real professional experience
Part of a dual degree offer: earn a master’s degree in addition to your PGE master’s degree
Overview
Hard Skills
Human resources management
Defining and implementing a marketing and communications plan
Knowledge of law and financial control
Analysis and understanding of tourism, wine, and agrifood sectors
Purchasing in the tourism, wine, and agrifood industry
Soft Skills
Teamwork
Stress management
Working in a multicultural and international environment
Creativity
Entrepreneurial mindset
Adaptability
Discover the European Tourism, Wine & Agrifood Management Specialization
Contact
Marine GREGOIRE
Chargée de la promotion et du recrutement à l'international
international-admission@em-strasbourg.eu
Contact