Tourism Management Dual Degree Specialization

PGE specializations: for one full year, you develop your knowledge in the field of expertise of your choice.

La spécialisation en détails

In a Nutshell

  • Entry requirement

    Upon selection

  • Degree awarded

    Master's degree

  • Language

    French and English

  • Format

    Co-op / Full time

  • Duration

    1 year

Overview

Tourist activity deals with new modes of promotion and communication such as digitalization, the emergence of the collaborative economy, and environmental issues. This requires more and more highly qualified people not only in core business activities but also in overall customer management. The Tourism Management specialization offers you courses in management, marketing, law, and communications to help you succeed in this evolving sector. 

HALLER

Coralie
Head of Specialization

Objectives of the Specialization

  • Identify tourism consumption behaviors (motivations; choice of destination, accommodation, and activities).
  • Analyze a financial situation, draw up a provisional budget, handle the entire budget execution chain, and manage costs.
  • Develop a crisis communication plan.
  • Develop a marketing plan, develop an effective approach to yield management, master Marketing 2.0 tools, and create value for the customer.
  • Master legal considerations when delivering tourist services.

Strengths of the Specialization

The only postgraduate specialization focused on wine tourism in France’s Grand Est region

Co-operative education to acquire real professional experience

Possibility of doing an optional course on wine tourism offered in English (second semester)

This specialization is part of our dual degree offer: at the end of their studies, our students are awarded a master’s degree from the University in addition to their PGE master’s degree

Skills Developed

Hard Skills

Human resources management

Defining and implementing a marketing and communications plan

Analyzing and understanding the tourism sector

Knowledge of law and financial control

Purchasing in the tourism industry

Soft Skills

Teamwork

Stress management

Crisis management

Verbal communication

Working in a multicultural and international environment

Discover the Tourism Management Dual Degree Specialization

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EM Strasbourg Business School, 61 avenue de la forêt-noire
EM Strasbourg Business School, 61 avenue de la forêt-noire

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