French et English
Alternance / formation initiale
Tourist activity deals with new modes of promotion and communication such as digitalization, the emergence of the collaborative economy as well as environmental issues. This requires more and more highly qualified people in key activities, but also in overall customer management. The Tourism Management specialization offers you courses in management, marketing, law, and communications to help you carry out your duties at your company.
Objectives of the Specialization
Identify tourism consumption behaviors (motivations, choice of destination, accommodation, and activities).
Analyze a financial situation, draw up a provisional budget, handle the entire budget execution chain, and manage costs.
Develop a crisis communication plan.
Develop a marketing plan, develop an effective approach to yield management, master Marketing 2.0 tools, and create value for the customer.
Master the legal elements of the methods for delivering tourist services.