Our Programm
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Entry requirement
On selection
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Degree awarded
Masters's Degree
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Language
French et English
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Pace
Alternance / formation initiale
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Duration
1 an
Overview
Tourist activity deals with new modes of promotion and communication such as digitalization, the emergence of the collaborative economy as well as environmental issues. This requires more and more highly qualified people in key activities, but also in overall customer management. The Tourism Management specialization offers you courses in management, marketing, law, and communications to help you carry out your duties at your company.
Haller
CoralieObjectives of the Specialization
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Identify tourism consumption behaviors (motivations, choice of destination, accommodation, and activities).
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Analyze a financial situation, draw up a provisional budget, handle the entire budget execution chain, and manage costs.
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Develop a crisis communication plan.
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Develop a marketing plan, develop an effective approach to yield management, master Marketing 2.0 tools, and create value for the customer.
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Master the legal elements of the methods for delivering tourist services.
Strengths of the Specialization
The only training course at this level of postgraduate education specializing in wine tourism in France’s Grand Est region.
Co-operative education to acquire real professional experience.
Possibility of doing an optional course on wine tourism offered in English (second semester).
This specialization is part of our dual degree offer. At the end of their studies, our students are awarded a master’s degree from the University in addition to their master’s degree from Programme Grande Ecole.
Skills developed
Hard skills
Human resources management
Defining and implementing a marketing and communications plan
Analyzing and understanding the tourism sector
Knowledge of law and financial control
Purchasing in the tourism industry
Soft skills
Teamwork
Stress management
Crisis management
Verbal communication
Working in a multicultural and international environment
Discover the Tourism Management Dual Degree Specialization
Contact
Nora Vass
Gestionnaire de scolarité
+33 (0)3 68 85 83 74
m2ingeniererieaffaires@em-strasbourg.eu