Coralie Haller, enseignant-chercheur à l’EM Strasbourg, a publié récemment un article dans la revue "International Journal of Wine Business Research".
Coralie Haller (EM Strasbourg) a écrit un article intitulé "Aesthetics and conviviality as key factors in a successful wine tourism experience".
Several studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have analysed experiential dimensions in the context of French wine-growing regions. The purpose of this paper is to focus on the difference between what wine tourism providers consider relevant in their market offer and what customers expect from their wine tourism experience. A new categorisation of wine tourists’ expectations based on Pine and Gilmore’s (1998) four realms model and Quadri-Felliti and Fiore’s model (2012) are developed.
International Journal of Wine Business Research is aiming to provide a mechanism for the exchange of information across business disciplines on all issues related to the wine and alcoholic beverage industry.