Keynote Speakers & Panel

Find out more about the keynote speakers and the panel members attending the conference. 

Keynote Speakers & Panel - EM Strasbourg

Keynote speakers

CHRISTOPH BARMEYER : Understanding of 'Organisation' in French-German Joint-ventures

Christoph Barmeyer is Professor of Intercultural Communication and Management at the University of Passau (Germany) and co-director of the Master International Cultural and Business Studies. He did his doctorate on Intercultural Management and Learning Styles at Saarbrücken University and was for eight years Maître de Conférences at the Ecole de Management, Université Strasbourg.

His areas of research and teaching are Constructive Intercultural Management and the co-creation of new working cultures, Intercultural Competences Development, Intercultural Transfer of Management Practices and French-German Management. He has published books (e.g. Intercultural Management: A case-based approach to achieving Complementarity and Synergy. Palgrave, 2016) and articles, many with his colleagues and friend Eric Davoine, in journals like International Business Review, Management International, Gestion, Revue Sciences de Gestion, Gérer & Comprendre, German Journal of Research in Human Resource Management, International Studies of Management and Organization, International Journal of Intercultural Relations, and International Journal of Cross-Cultural Management. He teaches on several European Master’s programmes and has served on the board of SIETAR Germany (Society for Intercultural Education, Training and Research).


ERIC DAVOINE : Understanding of 'Organisation' in French-German Joint-ventures

Eric Davoine is Professor of Human Resource Management and Intercultural Management at the University of Fribourg in Switzerland, board member (Vice-President from 2007 to 2014, General secretary from 2017 to 2020) of the association of French speaking HRM researchers (AGRH), co-director of university executive programmes in the field of HRM and Philosophy for managers, Member of editorial and reviewer boards of several journals as Career development International, Journal of Global Mobility, Revue GRH and Management International. He published several books and articles in the field of French-German Cross-cultural Management with his friend and colleague Christoph Barmeyer. His work has been published in International Business Review, International Journal of Human Resources Management, European Management Journal, Revue GRH, Management International. He is currently carrying on with his team research projects on international mobility and integration of skilled migrants, as well as on talent management and European top management careers.


SEBASTIAN REICHEOn the move: Transitions between local and global work 

B. Sebastian Reiche (Ph.D. in management, University of Melbourne, Australia) is professor and department chair of people management at IESE Business School in Barcelona, Spain. Sebastian’s research focuses on the forms, prerequisites and consequences of global work, international HRM, global leadership and knowledge transfer. His research has appeared in a variety of outlets, including the Journal of International Business Studies, Organization Science, Personnel Psychology, Journal of Management Studies, Academy of Management Discoveries, Human Relations, and Journal World Business. He is co-editor, with Guenter Stahl, Mark Mendenhall and Gary Oddou, of Readings and Cases in International Human Resource Management (6th edition, Routledge), and co-editor, with Helene Tenzer and Anne-Wil Harzing, of International Human Resource Management (5th edition, Sage).

Sebastian is Associate Editor of Human Resource Management Journal, co-editor of Advances in Global Leadership, and regularly blogs on topics related to expatriation and global work ( At IESE, he is Academic Director of the Program for Management Development, serves on the Academic Committee for Executive Education, and has designed and delivered customized Executive Education programs for a range of large multinationals.


Panel participants 


BETTY BEELER Panel Moderator 

Betty Beeler is a member of the board at the Groupe d’Etudes en Management et Langage (GEM&L). After earning a Ph.D. from Duke University in 1984, she began her career in Burkina Faso as a lecturer at the university and cross-cultural trainer for the US Peace Corps. She taught English for Business and Intercultural Management and served as the Head of International Relations in Saint-Etienne, France. Since retiring in 2016, she has acted as an International Internship Advisor at EM Lyon and has been giving Intercultural Management seminars at the Ecole des Mines de Saint-Etienne. Her research currently focuses on the impact of language practices on management in international companies. 



Mary Yoko Brannen is currently Honorary Professor of International Business at the Copenhagen Business School (CBS), Denmark on leave from the University of Victoria, BC, Canada and Professor Emerita from San Jose State University, California, U.S.A. She was appointed Fellow of the Academy of International Business in 2016 having served as Deputy Editor of the Journal of International Business Studies for two consecutive elected terms (2011-2016). She received an Honorary Doctorate from the CBS in March 2016 and currently sits on the International Advisory Boards of BI Norwegian Business School and Stockholm School of Economics. She received her M.B.A. with emphasis in International Business and Ph.D. in Organizational Behavior/ Cultural Anthropology from the University of Massachusetts at Amherst and a B.A. in Comparative Literature from the University of California at Berkeley.

She has taught at the Ross School of Business at the University of Michigan, Smith College, San Jose State University and Stanford University in the United States; INSEAD in France, Keio Business School in Tokyo, Japan, and Fudan University in China. Professor Brannen’s expertise in multinational affairs is evident in her research, consulting, teaching, and personal background. Born and raised in Japan, having studied in the US, France and Spain, and having worked as a cross-cultural consultant for over 40 years to various Fortune 100 companies she brings a multi-faceted, deep knowledge of today’s complex cultural business environment.



Dr Kevin Mac Gabhann is the Associate Dean of International Relations at EM Strasbourg Business School, Université de Strasbourg, and Managing Director of HERMES an international network of 26 universities worldwide. Holding a PhD in Management Sciences from the University of Strasbourg, Kevin is an Associate Professor in International Management.



Terry Mughan is Associate Professor of International Business at Royal Roads, University, Canada and formerly Professor of International Management at Anglia Ruskin University, UK. He has conducted numerous studies of business internationalization for, among others, the OECD, the European Commission and UK Trade and Investment. His first degree was in foreign languages and they have always featured as an important variable alongside culture, strategy and practice in his inquiries.

In recent years he has been developing innovative approaches to language in business centering on a language-general approach for non-specialist linguists. He is currently coordinating a 15 country study called ’The International Student Experience” (ISE).



Mary Vigier is a Professor of Management, Organizational Behavior, and Interpersonal Communication at ESC Clermont Business School in Clermont-Ferrand, France, where she is also International Development Manager for English Language Programs and Course Leader for the 3rd Year Bachelor “International Business” major. She obtained her PhD in Applied Linguistics at the University of Warwick, UK. She is a member of the research lab CleRMa (Clermont Research in Management). Her research interests include international management, multicultural team management, linguistic diversity, and the internationalization of management training. She has recently published in international journals such as Cross-Cultural & Strategic Management and the International Journal of Cross-Cultural Management, and received the Best Paper Award at the 2018 Human Capital & Global Performance Workshop held in Bordeaux, France.

She is currently General Secretary of the academic association GEM&L (Groupe d’études en Management et Langage), an international association focused on the issues of language and communication in organizations, research, and education. She was previously Head of the Department of Foreign Languages and Cultures at ESC Clermont, and co-authored, with four other colleagues, Mastering Business English: A Learning Resource Book, now in its third edition.



Hélène Langinier is an Associate Professor at EM Strasbourg – University of Strasbourg, France, member of the Humanis Research Lab, board member of the GEM&L and member of the GRETI (groupement de recherches transfrontalières et interdisciplinaires). She teaches and conducts research in the field of intercultural management, linguistic diversity and expatriates’ adjustment. She started her career in human resources in an international audit and advisory firm in Luxembourg and Berlin where she recruited and managed international mobility. She experienced the crucial role of language for business encounters in this Multinational Company.


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