Les publications de l'EM Strasbourg

SUDER G., CHAILAN C., SUDER D. (2008). Strategic Megabrand Management: does global uncertainty affect brands? A post-9/11 US/non-US comparison of the 100 biggest brands. Journal of Product and Brand Management, 17 (n° 7) [ABS cat.1, AJG cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

CHABI S. (2008). De l'importance des réseaux sociaux en marketing. Reflets et perspectives de la vie économique (n° 2), pp. 95-102

WEILL L. (2008). Banking Competition and Cost Efficiency: A Micro-Data Analysis on the Czech Banking Industry. Comparative Economic Studies [ABS cat.1, AJG cat.1, CNRS cat.3, HCERES cat.B]

BROIHANNE M., MERLI M., ROGER P. (2008). On the Robustness of Mutual Funds Ranking with an Index of Relative Efficiency. Bankers, Markets & Investors (ex-Banque & Marchés), 94 [CNRS cat.4, FNEGE cat.4, FNEGE2025 cat.4, HCERES cat.B]

WEILL L. (2008). Bad Luck or Bad Management? Emerging Banking Market Experience. Journal of Financial Stability, 4, pp; 135-148 [ABS cat.3, AJG cat.3, CNRS cat.3, FNEGE cat.3, FNEGE2025 cat.2, HCERES cat.B]

SIMON F. (2008). L'attachement au catalogue de vente à distance : une approche relationnelle du média commercial

GODLEWSKI C. (2008). The Design of Bank Loan Syndicates in Emerging Markets Economies. IUP Journal of Financial Economics, 6

URBAN S. (2008). - Financial Markets' Expectations and Human Development,. Society and Business Review, Emerald, Vol.3 N°2, 2008., 3 (n° 2), pp. 162-171

BURGER-HELMCHEN T. (2008). Plural-entrepreneurial activity for a single start-up : a case study. Journal of High Technology Management Research, 19 (n° 2) [ABS cat.2, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

CHAILAN C. (2008). Brand Portfolio and Competitive Advantage: An Empirical Study. Journal of Product and Brand Management, 17 (n° 4), 254-264 [ABS cat.1, AJG cat.1, CNRS cat.4, FNEGE cat.4, HCERES cat.C]

TRIBOU G., PICHOT L., O'REILLY N. (2008). Sport sponsorship, internal communications and human management: an exploratory assessment of potential future research. International Journal of Sport Communication, 1 (n° 4), pp. 413-423

LIOUVILLE J. (2008). Une firme est une firme : n'est ce pas ? Contribution à la méthodologie de recherche en sciences de gestion