Les publications de l'EM Strasbourg

Les travaux de recherche menés par nos enseignants-chercheurs contribuent à la qualité des enseignements de l’école. Retrouvez ici, l’ensemble de leurs articles académiques.

478 publications

CASENAVE E. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

MOYA BURGOS I., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2020). What can neuromarketing tell us about food packaging?. Foods, 9

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [ABS cat.3, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

SERAPHIN H., DOSQUET F. (2020). Mountain Tourism and Second Home Tourism as Post COVID-19 Lockdown Placebo?. World Wide Hospitality and Tourism Themes, 12

FRANCOIS A., NAVARRO J. (2020). Voters' Knowledge of their Representatives: the Direct and Conditioned Effects of Parliamentary Work. Swiss Political Science Review, 26

BROIHANNE M., CALL J., DE MARCO A., DUFOUR V., NGOUBANGOYE B., REBOUT N., ROMAIN A. (2020). Non-human primates use combined rules when deciding under ambiguity. Philosophical Transactions of the Royal Society. B

CASENAVE E., KLARMANN M. (2020). The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals. Journal of Business Research, 112 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

DEKHILI S., ACHABOU M., HAMDOUN M. (2020). La préférence des consommateurs tunisiens pour l'huile d'olive : Effets du label biologique et de la région d'origine. Gestion 2000 (n° 5) [FNEGE cat.4, HCERES cat.C]

CAMBEFORT M., PECOT F. (2020). Theorizing rightist anti-consumption. Marketing Theory [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

ZHANG H., HA Y. (2020). Algorithmic trading in limit order books for online portfolio selection. European Journal of Operational Research [CNRS cat.1, FNEGE cat.1, HCERES cat.A]

KLEIN M. (2020). Réussite commerciale et satisfaction des vendeurs, face aux comportements négatifs des clients : effet médiateur de la maîtrise des émotions. Décisions Marketing [CNRS cat.3, FNEGE cat.3, HCERES cat.B]