Les publications de l'EM Strasbourg

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [CNRS cat.4, FNEGE cat.3, HCERES cat.C]

GEBHARDT G., FARRELLY F., CONDUIT J. (2019). Market Intelligence Dissemination Practices. Journal of Marketing, 83 (n° 3) [CNRS cat.1g, FNEGE cat.1*, HCERES cat.A]

BENEDIC M. (2019). Les apports de l'analyse des réseaux sociaux au management de communautés pilotées. Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels (RIPCO), 15 (n° 62) [FNEGE cat.4, HCERES cat.C]

GHVANIDZE S., VELIKOVA N., DODD T., OLDEWAGE-THERON W. (2019). Are sustainable consumers health conscious? A segmentation study of wine consumers. Journal of Food Products Marketing, 56

PEDREñO A., GARCíA DE MADARIAGA MIRANDA J., BLASCO LóPEZ F. (2019). The role of termi-nation fee commitment in developing customer value in the telecommunication industry: An empirical study. Services marketing Quarterly, 40

KLEINALTENKAMP M., KARPEN I., PLEWA C., JAAKKOLA E., CONDUIT J. (2019). Collective Engagement in Organizational Settings. Industrial Marketing Management, 80 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

CAMBEFORT M. (2019). A typology of the perceived risks in the context of consumer brand resistance. Journal of Product and Brand Management [ABS cat.1, CNRS cat.4, FNEGE cat.3, HCERES cat.C]

BASKARAN A., TANG M., SHAHABUDIN M. (2019). Social entrepreneurship and inclusive growth: Attributes, perceptions and roles of business incubators and intermediaries in Malaysia. Science, Technology & Society

SCHENK E., GUITTARD C., PENIN J. (2019). Open or proprietary? Choosing the right crowdsourcing platform for innovation. Technological Forecasting and Social Change, 144 [ABS cat.3, CNRS cat.2, FNEGE cat.2, HCERES cat.A]

HUAMAN RAMIREZ R., ALBERT N., MERUNKA D. (2019). Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism. European Business Review, 31 (n° 6) [ABS cat.2, CNRS cat.3, FNEGE cat.3, HCERES cat.B]

DOLAN R., CONDUIT J., FRETHEY-BENTHAM C., FAHY J., GOODMAN S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers' through Social Media Content. European Journal of Marketing, 53 (n° 10) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

SIGALA M. (2019). The Synergy of Wine and Culture: The Case of Ariousios Wine, Greece. Management and marketing of wine tourism business