Les publications de l'EM Strasbourg

WONG D., CONDUIT J., PLEWA C. (2020). Initiating Actor Engagement with Novel Products. Marketing Theory, 20 (n° 3) [CNRS cat.3, FNEGE cat.3, HCERES cat.B]

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25

GROVES K., LACEY M. (2020). Approaches to develop high potential talent: Intended and unintended consequences. Companion to Talent Management

COELHO A., CASTILLO GIRÓN V. (2020). The Medium of Exchange in Mergers and Acquisitions: The Case of Travel Agencies and Tour Operators. Administrative Sciences

CARMER A., VELIKOVA N., HERTZMAN J., BERGMAN C., WRAY M., LAPREVOTTE PIPPERT T. (2020). An inquiry into the pedagogy of the sensory perception tasting component of wine courses in the time of COVID-19. Wine Business Journal, 4

LOPEZ PASTOR M., GARCíA DE MADARIAGA MIRANDA J., SANCHEZ J., FIGUEIREDO J. (2020). Demand Impact for Prices Ending with ?9? and ?0? in Online and Offline Consumer Goods Retail Trade Channels. International Review of Management and Marketing, 10

HOC NANG FONG L., GURSOY D., SIGALA M. (2020). Experimental research in tourism. Asia Pacific Journal of Tourism Research, 25

LE CORRE J. (2020). Teaching cases online: Pedagogy and technique to adapt quickly to an online higher education classroom. Case Research Journal, 40 (n° 4)